Advertising Research

The module provides you with the opportunity to engage in 'live' research projects for advertising agencies and their clients, or in academic research projects. 

You will develop the research skills necessary to take a project from client briefing through research design and implementation to report writing.

Terms taught Michaelmas and Lent
Credits 16 ECTS credits
Prerequisites Only available to students on the Advertising and Marketing degree scheme.
Assessment 100% coursework