The overall aim of this module is to develop an appreciation and understanding of the fast-moving and multi-faceted world of advertising from both a theoretical and managerial perspective.
This module will focus on advertising within the private sector and will cover a number of contemporary issues in advertising, including social and ethical issues, international advertising and advertising regulation. On completion of the module, students should be able to demonstrate a clear understanding of advertising theory, strategy and execution.
|Credits||8 ECTS credits|
|Prerequisites||MKTG 101 or MKTG 227|
|Assessment||40% coursework and 60% exam|