Business-to-Business Marketing

This module aims to deepen your understanding of business-to-business markets and of the marketing activities that organisations engage in with respect to these markets.

The module aims to consider a range of contexts but focuses to a large extent upon contemporary trends in B2B marketing practice and theory with particular reference to the possible future of business markets in the electronic and global arena.

Terms taught Michaelmas
Credits 8 ECTS credits
Prerequisites MKTG 210
Assessment 40% coursework and 60% exam