Industrial Project

Made up of MKTG311a – Placement and MKTG311b – Dissertation. 

This unit is for Marketing Management students only and will be based on work undertaken during an industrial placement of at least 36 weeks and must be agreed with the module co-ordinator prior to the commencement of the placement. This unit may not be taken in conjunction with MKTG 312, MKTG 332, MKTG 310 and MKTG 331.

This module is currently under review for 2013-14 and the plan is to replace this with a work based learning module without the dissertation element. It will remain a compulsory one unit module. Marketing Management majors will be briefed on this when the detail has been finalised.

Terms taught Michaelmas and Lent
Credits 16 ECTS credits
Prerequisites Marketing Management students only.
This unit may not be taken in conjunction with MKTG 312 or MKTG 332.
Assessment 100% coursework