Management of Marketing

This module provides a penetrative insight into the reality of managing and the managing of marketing in organisations.

You will explore the nature of managerial work and the real character of the problems and situations that marketing managers face. You will also critically review the marketing management discourse in terms of how it relates to the actual practice of marketing management.

Terms taught Lent
Credits 8 ECTS credits
Prerequisites MKTG 227 or MKTG 229
Assessment 40% coursework and 60% exam