Marketing in the Supply Chain
The module aims to provide you with an introduction to supply chains and channels and an understanding of the effects of supply chain activity upon organisations' marketing activity.
It provides an understanding of marketing within the constraints of an organisation’s context and thus lays the ground for advanced marketing study in the final year.
Fundamental aspects of supply chains that are explored include the problems surrounding inventory, capacity and complexity and these are related to diverse marketing contexts. The methods of supply chain management that address these problems and promote efficiency or effectiveness are considered.
The module also introduces students to the management of links within the supply chain to provide an understanding of organisational purchasing and the management of customer relationships.
The module considers a range of supply chain situations but emphasises the supply chains associated with goods that students are familiar with. In keeping with the globalisation of supply, attention is paid to the international aspects of supply chains.
|Credits||8 ECTS credits|
|Prerequisites||MKTG 101 or MKTG 227|
|Assessment||50% coursework and 50% exam|