Marketing Research and Consultancy Project
Following on from the market research component in MKTG210, the Marketing Research and Consultancy Project enables students, working in groups, to put into practice the ideas and techniques of market research.
Projects are live cases, usually for local companies or charitable organisations, on which students, working with their supervisors, have responsibility for all aspects of the project including budget and final presentation.
The experience of group work is a particular feature of the Project.
|Terms taught||Lent and Summer|
|Credits||16 ECTS credits|
|Prerequisites||Only available to students following the BSc Marketing or BSc Marketing (Study Abroad) degree schemes|