Marketing Simulation

The Marketing Simulation gives an integrated overview of the concepts, techniques and skills used in marketing management. This is done via a simulation exercise known as 'Markstrat'.

The objective of the module is to allow participants to develop skills in applying marketing knowledge, running an analysis and planning system, and dealing with the problems arising from working in groups under conditions of uncertainty.

100% of the assessment is coursework; it is based on one individual piece of work, two multiple-choice tests and an assessed group meeting. 

Terms taught Lent
Credits 8 ECTS credits
Assessment 100% coursework