This module attempts an integrated view of marketing strategy, marketing planning, marketing organisation and marketing in an international context.
The module handbook will provide the necessary input in terms of course content. The teaching sessions will involve exercises, question and answer sessions, debates, videos, etc., in which students will be expected to put ideas into practice.
In the last double session of each fortnight students will debate a case study.
|Terms taught||Lent and Summer|
|Credits||16 ECTS credits|
|Prerequisites||MKTG 210 and MKTG 229 or MKTG 227|
|Assessment||50% coursework and 50% exam|