Placement year

Students on the four-year BSc Marketing Management and BA Advertising and Marketing Management degrees spend their third year on work placement, for companies like British Airways, BMW, Fujitsu, Kelloggs and Reebok, or with professional advertising and marketing agencies.

As part of your four-year degree you complete a dissertation on a marketing or advertising aspect of your one-year placement. This dissertation aims to be a synthesis of theory and practice. If we cannot offer you a place on this course, you will automatically be considered for the standard three-year Marketing degree.

A work placement is tremendously beneficial. It allows you to see the relevance of what you have studied in a practical context and also enriches your final-year studies. Such experience greatly enhances your employment prospects – you will not find it hard to secure graduate job interviews. It also helps you to decide the type of career to pursue and the type of organisation in which you wish to work.

Whatever your role and whoever your employer, you will be doing a real, responsible job. You will be paid a decent salary and will be expected to earn it. But you will also remain a LUMS student and will be allocated a member of LUMS academic staff as supervisor both for the placement and for the final-year dissertation related to the placement.

We help you as much as we can to secure a placement which really suits you. However, the final decision is made by you and the organisation concerned.

Lancaster University Management School has over a thousand organisational contacts throughout the UK. Those with whom we have recently placed students include 3M, Accenture, Amadeus, Barclaycard, Boots, British Airways, BAE Systems, BMW, BT, Cadbury's, Danone, Central Government, Fujitsu, GE, HP, HSBC, IBM, Johnson & Johnson, Kelloggs, KPMG, Marks and Spencer, Nestlé, the NHS, Reebok, Reuters, Rolls Royce, Warburtons, Warner Bros., and many others – including smaller and more local companies. They cover all business sectors in all parts of the UK as well as a small number of foreign opportunities.

If you are an employer, please visit our pages on undergraduate student placement opportunities.