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The UK's very first Marketing department, ranked in the top five in the Complete University Guide for the past four years, we have a renowned history of working with the world's most famous advertising agency.
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
By harnessing the power of research and academic insight, we are leading the debate on a range of global issues. Read our latest article "We Want Tripe" by Dr James Cronin, who argues that the curious repackaging of tripe provides important insights into consumer culture trends. Discover how we are engaging with organisations by visiting For Business.
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
Catering for experienced marketers and those just starting out, our Masters courses help you collaborate with key industry players.
Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.
Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.
The Marketing department runs a series of research seminars with invited academics from universities across the world.
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In this article for The Conversation, Dr Emre Tarim (Marketing) discusses Turkey’s lira crisis and what Erdoğan’s may do next as Turkey looks for new allies.
In this piece for The Conversation, Dr Sandra Awanis (Marketing) talks about the 'good side' of materialism, and how businesses and policymakers could use it to benefit wider society.
Shared parental leave can make a huge difference to all parents – not just families with two biological parents, explain Ben Kerrane and the University of Manchester's Emma Banister.
Lancaster University has risen one place to eighth in the country in The Complete University Guide 2019 league tables, solidifying its status as one of the UK’s elite universities.
With A Quiet Place and Far Cry 5, sci-fi influenced media is once again turning a mirror on society's anxieties, argues James Cronin in The Conversation.
Andre Canelas, a graduate from the MSc Advanced Marketing Management, returned to LUMS recently to share his story with current students.