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Department of Marketing

The UK's very first Marketing department, ranked in the top five in the Complete University Guide for the past four years, we have a renowned history of working with the world's most famous advertising agency.

Departmental Staff

About the Department

We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.

Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.

Engaging with Business

By harnessing the power of research and academic insight, we are leading the debate on a range of global issues. Read our latest article "We Want Tripe" by Dr James Cronin, who argues that the curious repackaging of tripe provides important insights into consumer culture trends. Discover how we are engaging with organisations by visiting For Business.

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Teaching & Research

Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.

Undergraduate

Undergraduate

Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.

Masters

Masters

Catering for experienced marketers and those just starting out, our Masters courses help you collaborate with key industry players.

PhD

PhD

Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.

Research

Research

Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.

Upcoming Events

The Marketing department runs a series of research seminars with invited academics from universities across the world.