Latest news from Lancaster University Management School
Pentland CEO sparks discussion of global brand challenges
Andy Rubin, CEO of Pentland Brands plc, brought global marketing challenges to life in his guest lecture ‘Building brands and culture in an increasingly complex and global world’ at LUMS on 21 May.
Sunday Times: ‘I’ll have an MBA with engineering on top‘
Jill Russell explains why she chose to take Lancaster’s unique IMPM programme, rather than a traditional MBA, in this feature in the Sunday Times.Read on the Sunday Times website
Business experts to explain how SMEs can benefit from social media
North West SMEs can hear how they can grow their business and customer base by engaging in social media, at a LUMS workshop on 4 June.
The Independent: ‘Falling for the PM: a hand-holder’s guide to voting’
Professor Cary Cooper is quoted in Jane Merrick’s column in the Independent on compassionate Conservatives, and the small details that can create a tipping-point in any election.View on the Independent site
Lancaster University celebrates a ‘banner’ year for entries to the China UK Entrepreneurship Challenge
2014 has seen a great response to China UK Entrepreneurship Challenge, attracting competitive entries from University teams in the UK and in China.
LUMS graduate joins Marketing Academy ‘emerging leaders’ programme
MSc Advanced Marketing Management graduate Joly Zhou has been selected as one of 30 emerging leaders to participate in The Marketing Academy’s 2014 Scholarship programme. Joly currently works in London as Global Retail Marketing Manager for Nokia.View on the Marketing Academy site
Lancaster MBA capitalises on London connection
LUMS is bringing its expertise in business education to London, delivering some of its Full-time MBA modules at the Work Foundation. The MBA's split location will increase the networking opportunities for students looking to secure jobs in the South East after graduation.
Real Business: ’10 tips for small business leaders’
‘The last thing a business needs is for the boss to be the hero’, says Ian Gordon in an opinion piece on the Real Business website.View on the Real Business website