Dedication to Society helped Kelsey land dream job


20 July 2018 11:17
Kelsey Robb with mum Ruby Crowle
Kelsey Robb with mum Ruby Crowle

For former Advertising Society President Kelsey Robb, her time at Lancaster University has paved the way for a dream career.

The first in her family to go to university, the 22-year-old followed her mum’s advice to take up every opportunity available to her, leading her to set up support groups and award ceremonies, become a Student Ambassador and seek internships, all alongside her academic studies.

Now Kelsey has graduated with a BSc in Marketing, and will next month move to Dublin to work as an Associate Account Strategist for Google.

Kelsey, who graduated from Fylde College, joined the Advertising Society in her third year, and said it was the “pinnacle” of her time at University and that she made friends for life.

She said: “We’ve had some of the biggest speakers come in like ITV, and at the same time we’ve done things like a Valentine’s campaign which got people to submit their anonymous crushes to people on campus.”

While Kelsey was President, the Society set up mental health meetings to support members of the Advertising Executive Committee going through stressful times, and set up Ad Soc Awards to create a lasting legacy of the Society and to link more with the wider community. Prizes were given to students and also to local businesses, and the awards are now hoped to become an annual event.

Through Kelsey’s dedication, she has now managed to secure work with Google, helping small and medium-sized businesses with advertising.

She explained: “Because I love digital marketing, it is perfect for me.

“We’ve been trying to do a lot to get people internships and opportunities, and at the time we were trying to get someone from Google to talk. I got caught up in it and got selected for one of their programmes.

“By looking for the opportunities, I stumbled across it myself.”

Kelsey, who is from Luton, said she was grateful she had moved to Lancaster and gained independence away from home. She said: “I probably wouldn’t have accepted the job if I hadn’t come here, because it would be completely different to me, but being here I’ve had to adapt to a new environment.”

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