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"Familiarity, not unpredictability" key for Premier League audiences

11 May 2015

The Guardian's Sean Ingle discusses research conducted by LUMS economist Rob Simmons and Liverpool University's Babatunde Buraimo, which suggests that fans prefer big names over competitive matches. 

http://www.theguardian.com/football/blog/2015/may/10/premier-league-tv-viewers-sea-ingle