Dr Alexandros Skandalis

Lecturer in Marketing

Research Overview

My research interests revolve around consumer behaviour, consumer culture theory, cultural sociology, arts and experiential marketing, digital consumption, interpretive consumer research, and product and experiential design.

A key aspect of my research is related to consumption aesthetics and taste and the consumption of space and place. My doctoral research aimed to explore spatial taste formation processes via individuals' aesthetic experiences in the marketplace within the context of music consumption. I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music).

Another central dimension of my research focuses on the study of online consumption spaces and experiences. Prior research aimed to investigate issues of value co-creation and the nature of online experiences within the context of digital gaming communities.

My work has appeared in several international peer-reviewed journals such as Advances in Consumer Research, European Journal of Marketing, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory.

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.

Spatial taste formation as a place marketing tool: The case of live music consumption
Skandalis, A., Byrom, J., Banister, E. 9/11/2017 In: Journal of Place Management and Development.
Journal article

The spatial aspects of musical taste: conceptualising consumers' place-dependent identity investments
Skandalis, A., Banister, E., Byrom, J. 25/09/2017 In: Marketing Theory.
Journal article

Architecture and the consumption experience
Skandalis, A., Byrom, J., Banister, E. 2017
Conference paper

The role of festivals in the shaping of the independent music industry
Daskalopoulou, A., Skandalis, A. 2017
Conference paper

Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism
Skandalis, A., Byrom, J., Banister, E. 11/07/2016 In: European Journal of Marketing. 50, 7-8, p. 1308-1325. 18 p.
Journal article

Marketplace orchestration of taste: insights from the Bridgewater Hall
Skandalis, A., Banister, E., Byrom, J. 13/06/2016 In: Journal of Marketing Management. 32, 9-10, p. 926-943. 18 p.
Journal article

Musical taste and the creation of place-dependent capital: reflections from the indie music field
Skandalis, A., Banister, E., Byrom, J. 2016
Conference paper

Brand scouting: co-creation of value in the Football Manager community
Skandalis, A., Byrom, J., Banister, E. 2015 In: Advances in Consumer Research. 43, p. 409-411. 3 p.
Journal article

Marketplace transformation of classical music tastes: insights from the Bridgewater Hall concert place
Skandalis, A., Banister, E., Byrom, J. 2015
Conference paper

The collective unfamiliar: towards a communal design approach
Skandalis, A., Daskalopoulou, A. 2015
Conference paper

Toward a spatial theory of taste formation
Skandalis, A., Banister, E., Byrom, J. 2015 In: Advances in Consumer Research. 43, p. 404-408. 5 p.
Journal article

Using Bourdieu: the multi-sited ethnographic approach and music consumption
Skandalis, A., Banister, E., Byrom, J. 2015
Conference paper

The emplaced aspects of taste: towards an exploration of consumers’ place-dependent capital investments
Skandalis, A., Byrom, J., Banister, E. 2014
Conference paper

The experiential aspects of taste: how marketplace performances shape consumers’ generalised and field-dependent capital investments
Skandalis, A., Byrom, J., Banister, E. 2014
Conference paper

Tribal poetics and design praxis: towards a tribal design approach
Skandalis, A. 2013
Conference paper

Plastic is healthy!: a qualitative approach of the kansei engineering methodology in milk packaging
Skandalis, A., Papantonopoulos, S., Koulouriotis, D. 2012
Conference paper

Affective engineering: towards a consumer culture theory approach to kansei engineering
Skandalis, A., Papantonopoulos, S., Koulouriotis, D. 2011
Conference paper