Professor Geoffrey Easton

Emeritus

Current Research

I supervise or help supervise 5 doctoral students;

Markus Vanharanta - The Cognitive Practices of the Customer Portfolio Managers

Peter Lenney - In Search of Marketing Management

Winston Kwon - Reputational Objects; An Alternative Approach to the Analysis of the Creation, Evolution and Reproduction of Organisational Reputations

David McGregor - Changing Role of Sales Promotion in the UK Marketing Context

Alan Gilchrist - Key Account managment in a Business to Retail Market

Causal social mechanism: from the what to the why
Mason, K., Easton, G., Lenney, P. 04/2013 In: Industrial Marketing Management. 42, 3, p. 347–355. 9 p.
Journal article

Temporality in business networks: The role of narratives and management technologies
Araujo, L., Easton, G. 2012 In: Industrial Marketing Management. 41, 2, p. 312-318.
Journal article

The Co-constitutiveness Nature of Organizations and Industrial Networks: A Critical Realist Approach
Easton, G., Gilchrist, A., Lenney, P. 2012
Conference paper

Manager-researcher relationships
Easton, G. 2010 In: The IMP Journal. 1, 4, p. 31-56. 26 p.
Journal article

One case study is enough
Easton, G. 2010 Lancaster University : The Department of Marketing
Working paper

The shaping and sustaining of commissions
Lenney, P., Easton, G., Vanharanta, H. 2010 In: Second International Symposium on Process Organization Studies (Rhodes) - 2010. N/A : unknown
Conference contribution

Critical realism in case study research
Easton, G. 2010 In: Industrial Marketing Management. 39, 1, p. 118-128. 11 p.
Journal article

Intuitive marketing thinking: the use of mental simulations in the industrial marketing context
Vanharanta, M., Easton, G. 2010 In: Industrial Marketing Management. 39, p. 425-436. 12 p.
Journal article

Conceptualising the role of evaluation systems in markets: the case of dominant evaluators
Kwon, W., Easton, G. 2010 In: Marketing Theory. 10, 2, p. 123-143. 21 p.
Journal article

The Wall Paper
Easton, G., Fry, J., Mason, K. 2010
Conference paper

Boundary objects and buyer-seller relationships.
Mason, K., Easton, G. 09/2009
Other

Actors, resources, activities and commitments
Lenney, P., Easton, G. 07/2009 In: Industrial Marketing Management. 38, 5, p. 553-561. 9 p.
Journal article

The weak and wicked world of marketing management
Lenney, P., Easton, G. 2009 In: Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A : unknown
Conference contribution

"OK. I'll get that to you by Friday", commitments as mechanisms for network coordination
Lenney, P., Easton, G. 2008 In: 23rd IMP Conference (Manchester) - 2008. N/A : unknown
Conference contribution

Understanding the dynamics of industrial networks using Kauffman Boolean networks
Easton, G., Brooks, R.J., Georgieva, C., Wilkinson, I. 2008 In: Advances in Complex Systems. 11, 1, p. 139-164. 26 p.
Journal article

Umbrella agreements as commitment framing devices
Lenney, P., Easton, G., Mouzas, S. 2008 In: 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A : unknown
Conference contribution

The management of customer portfolios: the paradoxes of extensive and intensive prescriptions
Vanharanta, M., Easton, G. 2007 In: Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A : unknown
Conference contribution

The cognitive iron cage: the paradox of NDM in organizations
Vanharanta, M., Easton, G., Lenney, P. 2007 In: International Conference in Naturalistic Decision Making (Asilomar) - 2007. N/A : unknown
Conference contribution

The role of commitments in B2B relationships
Lenney, P., Easton, G., Gilchrist, A. 2007 In: 23rd IMP-Conference (Manchester) - 2007. N/A : unknown
Conference contribution

Entrepreneurial social capital unplugged: an activity bases analysis
Bowey, J.L., Easton, G. 2007 In: International Small Business Journal. 25, 3, p. 268-298. 31 p.
Journal article

Liberating the markets for journal publications: some specific options
Easton, G. 2007 In: Journal of Management Studies. 44, 4, p. 628-639. 12 p.
Journal article

Net social capital processes
Bowey, J.L., Easton, G. 2007 In: Journal of Business and Industrial Marketing. 22, 3, p. 171-177. 7 p.
Journal article

Macro-cognitive decision making in an industrial network context
Vanharanta, M., Easton, G. 2006 In: 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006. N/A : unknown
Conference contribution

A participatory action research study of key account management changes
Lenney, P., Easton, G., Gilchrist, A. 2006 Lancaster University : The Department of Marketing
Working paper

Normativity in management research in practice
Easton, G. 2005 In: Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005. N/A : unknown
Conference contribution

A participatory action research study of key account management changes
Lenney, P., Easton, G., Gilchrist, A. 2004 In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A : unknown
Conference contribution

Net social capital and cooperative groups: the case of groupement Quebecoise
Bowey, J.A., Easton, G. 2004 In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A : unknown
Conference contribution

The quiet market: a Critical Realist account of C2C exchange in the West of Ireland
McLoughlin, D., Easton, G. 2004 In: Advances in Consumer Research. 31, p. 735-739. 5 p.
Journal article

Market forms and market models
Easton, G. 2004 In: Rethinking Marketing: Developing a New Understanding of Markets. Chichester : John Wiley and Sons Ltd ISBN: 0-470-02147-0.
Chapter

Temporally embedded case comparison in industrial marketing research
Easton, G., Harrison, D. 2004 In: Critical Realist Applications in Organisation and Management Studies. London and New York : Routledge p. 194-210. 17 p. ISBN: 0-415-34510-3.
Chapter

Market forms and market models
Easton, G. 2004 Lancaster University : The Department of Marketing
Working paper

Lament for a market unmade
McLoughlin, D., Easton, G., Araujo, L.M. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

The marketisation of health services; a case study of the UK general practitioner fundholding experiment
Easton, G., Poad, M. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

A critical realist framework for explaining changes in entrepreneurial relationships
Bowey, J.A., Easton, G. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

One case study is enough
Easton, G. 2003 In: Academy of Marketing Annual Conference (Aston University, Birmingham ) - 2003. N/A : unknown
Conference contribution

Mapping industrial marketing knowledge: a study of an IMP conference
Easton, G., Bettany, S., Zolkiewski, J. 2003 In: Journal of Business and Industrial Marketing. 18, p. 529-544. 16 p.
Journal article

Marketing journals and the research assessment exercise
Easton, G., Easton, D.M. 2003 In: Journal of Marketing Management. 19, 1/2, p. 5-25. 21 p.
Journal article

Evaluating the impact of B2B e-commerce: a contingent approach
Easton, G., Araujo, L.M. 2003 In: Industrial Marketing Management. 32, 5, p. 431-439. 9 p.
Journal article

An exploratory taxonomic study of IMP group conference papers
Easton, G., Zolkiewski, J., Bettany, S. 2002 In: 18th Industrial Marketing and Purchasing Group International Conference (Dijon, France ) - 2002. N/A : unknown
Conference contribution

Patterns of actor response to environmental change
Harrison, D., Easton, G. 2002 In: Journal of Business Research. 55, 7, p. 545-552. 8 p.
Journal article

Collective action in the face of international environmental regulation
Harrison, D., Easton, G. 2002 In: Business Strategy and the Environment. 11, 3, p. 143-153. 11 p.
Journal article

Marketing: a Critical Realist approach
Easton, G. 2002 In: Journal of Business Research. 55, 2, p. 103-109. 7 p.
Journal article

Industrial networks and B2B e-commerce: a conceptual and contingent exploration
Easton, G., Araujo, L.M. 2001 In: 17th Industrial Marketing and Purchasing Group Conference (Oslo) - 2001. N/A : unknown
Conference contribution

Is relevance relevant?
Easton, G. 2000 In: 16th Industrial Marketing and Purchasing Group International Conference (Bath, England ) - 2000. N/A : unknown
Conference contribution

Strategic alliances: partner as customer
Perks, H., Easton, G. 2000 In: Industrial Marketing Management. 29, 4, p. 327-338. 12 p.
Journal article

International competitiveness and trade promotion policy from a network perspective
Wilkinson, I., Mattson, L.G., Easton, G. 2000 In: Journal of World Business. 35, 3, p. 275-299. 25 p.
Journal article

Case research as a methodology for industrial networks: a Realist apologia
Easton, G. 2000 In: Realist Perspectives on Management and Organisations. London and New York : Routledge ISBN: 0-415-24274-6.
Chapter

Patterns of net response to environmental change
Easton, G., Harrison, D. 1999 In: 15th Industrial Marketing and Purchasing Group Conference (University College Dublin, Ireland ) - 1999. N/A : unknown
Conference contribution

A relational resource perspective on social capital
Araujo, L.M., Easton, G. 1999 In: Corporate Social Capital and Liability. Dordrecht : Kluwer Academic Publishers p. 68-87. 20 p. ISBN: 0-7923-8501-2.
Chapter

Discontinuities in networks: issues and initiatives as initiators
Easton, G., Araujo, L.M. 1999 In: Advances in International Marketing. London : JAI p. 91-108. 18 p. ISBN: 0762303182.
Chapter

Editorial
Long, G., Araujo, L.M., Childs, S.K., Easton, G. 1998 In: Lambda, Current Awareness Journal in Marketing. 7, 2
Journal article

Temporally embedded case comparison in industrial network research
Easton, G., Harrison, D. 1998 In: 14th Industrial Marketing and Purchasing Group Conference (Turku School of Economics, Turku, Finland ) - 1998. N/A : unknown p. 241-264. 24 p.
Conference contribution

Case research as a methodology for industrial networks: a Realist apologia
Easton, G. 1998 In: Network Dynamics in International Marketing. New York : Pergamon Press p. 73-87. 15 p. ISBN: 0-080-43358-8.
Chapter

Parallel net adaptations
Easton, G., Harrison, D. 1997 In: 13th Industrial Marketing and Purchasing Group International Conference (IRE, Lyon, France ) - 1997. N/A : unknown p. 115-131. 17 p.
Conference contribution

On the edge of chaos: the dynamics of industrial networks
Georgieva, C., Wilkinson, I., Easton, G. 1997 In: Relationships and Networks in International Markets. New York : Pergamon Press p. 273-293. 21 p. ISBN: 0-080-43063-5.
Chapter

Management research and literary criticism
Easton, G., Araujo, L.M. 1997 In: British Journal of Management. 8, 1, p. 99-106. 8 p.
Journal article

Interfirm responses to heterogeneity of demand over time
Easton, G., Araujo, L.M. 1997 In: The Formation of Interorganisational Networks. Oxford : Oxford University Press p. 66-94. 29 p. ISBN: 0-19-828948-0.
Chapter