Hayley CockerLecturer, PhD student
2009-Present Day: Ph.D. Marketing - Lancaster University Management School, UK
Msc Advanced Marketing Management (Distinction) - Lancaster University Management School, UK
BA (hons) Business Management with Marketing - University of Cumbria/ Lancaster University, UK
2009-Present: Awarded ESRC (Economic and Social Research Council) 3 Year Full-Time Studentship
2009-Present: Part One Marketing (MKTG101), Introduction to Marketing, Module Tutor, 4 Classes 3 Terms
Teaching critical reading and writing. Facilitating tasks on the marketing offering, the competitive environment and pricing, regulation, marketing communications, market research and new product development. Giving advice on, and marking: assignments, group presentations and examinations. Provided support and guidance to new part one tutors. Approx. 20 students per class, 80 students overall.
2011: Part One Marketing (MKTG101), Introduction to Marketing, “Group Working Session” – Week 12, January 27th 2011. Quarter cohort session, Approx. 80 students.
A cultural exploration of consumers’ interactions and relationships with celebrities
Banister, E., Cocker, H. 2014 In: Journal of Marketing Management. 30, 1-2, p. 1-29. 29 p.
The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self
Cocker, H., Banister, E., Piacentini, M. 2012 In: Research in Consumer Behavior. Emerald p. 333-351. 19 p. ISBN: 978-1-78190-022-2. Electronic ISBN: 978-1-78190-023-9.
Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space
Cocker, H., Piacentini, M., Banister, E. 2012