Dr Hina Khan

Lecturer

Profile

Lecturer in Marketing for International Operations

PhD; MBA; PG Dip; B.Com; PCAPL

Dr Khan is a lecturer in Marketing for International Operations at Lancaster University. She has been an academic for the last ten years. She has published in international journals. She regularly presents papers and chairs sessions at international conferences. She is competent in both quantitative and qualitative research methods. She is also on the editorial board of the Journal of Small Business and Enterprise Development and reviews papers for international journals and conferences. Her research interests lie in investigating international consumers’ buying behaviour, rebranding, emerging markets, conspicuous and inconspicuous consumption and how the products’ country of origin influences consumers’ buying behaviour and decision-making process.She is also interested in investigating Small and Medium Enterprise development, the challenges and impact of globalisations on SMEs.

She received an Award of Excellence – Outstanding Reviewer’s Award 2013 - from Emerald Publishing company for the significant contribution to the Journal of Small Business and Enterprise Development. Two of her journal articles have been selected for the Emerald Global Reading ListAssit – the list is available to all the subscribers worldwide.She was one of the three finalists for Lloyds TSB Jewel Award in 2007.

In addition, she has maintained links with the industry. She has undertaken leading roles in both industry and academia. She is also experienced in leading teams and consultancy projects to a successful outcome. She teaches as well as supervises Undergraduate, Master’s and Doctoral students.

Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective
Rodrigo, P., Khan, H. 07/2014
Conference paper

Sunday shopping forever?
Khan, H., Mcleay, F., Bentham, P. 2014 In: Proceedings of the Academy of Marketing Conference 2011. ISBN: 9780956112234.
Chapter

Investigation of key drivers of functional food consumption among elites in an emerging market
Rodrigo, P., Khan, H. 2014
Conference paper

An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals
Khan, H., Rodrigo, P. 2014
Conference paper

Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services
Khan, H., Rodrigo, P., Koku, P.S. 2014
Conference paper

To buy local or global?
Khan, H., Rodrigo, P. 2014
Conference paper

An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products
Rodrigo, P., Khan, H., Mcleay, F. 2014
Conference paper

The relevance of Country of Origin as a mean to achieve consumers’ desired end goals
Rodrigo, P., Khan, H., Mcleay, F. 2014
Conference paper

Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective
Khan, H., Rodrigo, P. 2014
Conference paper

Consumer buying behaviour
Khan, H. 11/2013 In: Principles of marketing. Basingstoke : Palgrave-Macmillan ISBN: 9780230392700.
Chapter

Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market
Daryanto, A., Matlay, H., Chakrabarti, R., Khan, H. 2013 In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660. 11 p.
Journal article

Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market
Khan, H., Bamber, D., Quazi, A. 1/08/2012 In: Journal of Marketing Management. 28, 9-10, p. 1190-1216. 27 p.
Journal article

Seeking country of origin information as an indicator of social status to make egoistical purchase decisions
Khan, H., Rodrigo, P. 2011
Conference paper

Internal marketing and service excellence in SMEs
Khan, H. 2011 In: Entrepreneurship marketing. Abingdon : Routledge ISBN: 9780415573757.
Chapter

Service excellence means treating staff as customers
Khan, H. 27/05/2010 In: Times Higher Education.
Journal article

Implementing service excellence in higher education
Khan, H., Matlay, H. 1/01/2009 In: Education and Training. 51, 8-9, p. 769-780. 12 p.
Journal article

How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Khan, H., Ede, D. 1/01/2009 In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354. 20 p.
Journal article

Transition of Pakistan economy: market scope, barriers and COO effects on consumer choice of foreign products
Khan, H. 2009
Conference paper

Implementing service excellence to become a winning organisation,
Khan, H., Hedley, K. 2009
Conference paper

Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?
Khan, H. 2009
Conference paper

Country of origin effects, brand image, and social status in an emerging market
Khan, H., Bamber, D. 1/09/2008 In: Human Factors and Ergonomics in Manufacturing. 18, 5, p. 580-588. 9 p.
Journal article

Market entry using country-of-origin intelligence in an emerging market
Khan, H., Bamber, D. 1/01/2007 In: Journal of Small Business and Enterprise Development. 14, 1, p. 22-35. 14 p.
Journal article

Country of origin effects on brand image and social status in an emerging market
Khan, H., Bamber, D. 2007
Conference paper

COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan
Khan, H., Bamber, D. 2006
Conference paper

COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan
Khan, H., Bamber, D. 2005
Conference paper

Country-of-origin effect on Pakistani consumers’ purchasing decisions
Khan, H., Bamber, D. 2004
Conference paper

Country-of-origin effect among elite consumers in an emerging market
Khan, H., Bamber, D. 2004
Conference paper