Dr Katy Mason

Reader

Current Research

Making Markets: The Practice of Business Models

The press is replete with stories suggesting that the way firms develop business models (that interact with and shape markets) is likely to affect their ability to compete internationally.  Yet we know very little about the micro, firm-level practices that underpin business models.  Government policy initiatives have done much to promote macro-economic management and provide a helpful regulatory environment for business to prosper. However, the key to improvements in firm productivity lies in understanding what goes on inside productivity processes and how this links to the external macro environment.   That is, we need to understand more about the process of ‘translating’ a firm’s market vision and business strategy encapsulated in their business model into localised, contextualised and enacted market practices.  The aim of this research is explore and identify promising practices that enable managers to make markets through the development and adaptation of business models.

This research is supported by: AIM and the ESRC

The Practice of Business Models and the Role of Corporate Identity

Research suggests that business models are co-created by the interactions of firms within a network.  The purpose of this research is to explore how the different firms within a network percieve their own Corporate Identity and the Corporate Identities of those firms they have dealings with.  Further, the study sets out to explore how these differing percieptions of Corporate Identity influence management and marketing practices.

This research is supported by: Fundação para a Ciência e Tecnologia  

Expectations and foresight as market shaping devices: the case of driverless cars
Araujo, L., Mason, K., Spring, M. 2014
Conference paper

Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies
Palmer, M., Simmons, G., Mason, K. 2014 In: Journal of Marketing Management. 30, 3-4, p. 383-408. 26 p.
Journal article

Offshoring and outsourcing of administrative and technical services: a modularity perspective
Spring, M., Araujo, L., Mason, K. 12/2013 In: Managing services. Oxford : Oxford University Press p. 154-173. 20 p. ISBN: 9780199696086.
Chapter

What are bottom of the pyramid markets and why do they matter?
Mason, K., Chakrabarti, R., Singh, R. 09/2013 In: Marketing Theory. 13, 3, p. 401-404. 4 p.
Journal article

Causal social mechanism: from the what to the why
Mason, K., Easton, G., Lenney, P. 04/2013 In: Industrial Marketing Management. 42, 3, p. 347–355. 9 p.
Journal article

Researching Management Practices: Understanding, Explaining and Improving the Practice of Management
Mason, K., Denyer, D., Beech, N., Radnor, Z., Cropper, S., O'Mahoney, J., Palmer, M. 10/09/2012
Conference paper

Market sensing and situated dialogic action research (with a video camera)
Mason, K. 09/2012 In: Management Learning. 43, 4, p. 405-425. 21 p.
Journal article

Marketers and Price-Fixing Conspiracies: Collusion as Practice
Pressey, A., Mason, K. 07/2012
Conference paper

Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid
Chakrabarti, R., Mason, K. 4/06/2012
Conference paper

A Commentary on the Role of Actors in Combining Resources into Complex Solutions
Mason, K. 02/2012 In: Journal of Business Research. 65, 2, p. 151-152. 2 p.
Journal article

Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time
Mason, K., Leek, S. 02/2012 In: Industrial Marketing Management. 41, 2, p. 319-332. 14 p.
Journal article

Innovating Markets by Putting Business Models to Work
Mason, K., Palo, T. 01/2012
Conference paper

Flexible business models
Mason, K., Mouzas, S. 2012 In: European Journal of Marketing. 46, 10, p. 1340-1367. 28 p.
Journal article

Shared learning in supply networks: evidence from an emerging market supply network
Mason, K., Oshri, I., Leek, S. 2012 In: European Journal of Marketing. 46, 11-12, p. 1743-1762. 20 p.
Journal article

Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity
Simoes, C., Mason, K. 2012 In: European Journal of Marketing. 46, 5, p. 684-711. 27 p.
Journal article

The sites and practices of business models
Mason, K., Spring, M. 08/2011 In: Industrial Marketing Management. 40, 6, p. 1032-1041. 10 p.
Journal article

Video and Videography in Marketing: Research, Practice & Impact
Mason, K., Piacentini, M. 5/07/2011
Conference paper

The Management Practices & Materials of Market Makers
Mason, K., Simoes, C. 4/07/2011
Conference paper

Business models for complex performance: procuring aerospace engineering design services
Spring, M., Mason, K. 2011 In: Procuring Complex Performance: Studies in Innovation in Product-Service Management. London and New York : Routledge p. 99-119. 21 p. ISBN: 9780415800051.
Chapter

Using business models to shape business success
Mason, K., Spring, M. 2011
Other contribution

Rigour, Relevance & Action: Exploring the Impact of Video on B2B Action Research
Mason, K. 2011
Conference paper

Approaches for Studying Management Practices: Professional Development Workshop
Mason, K., Beech, N., Denyer, D. 2011
Other

Approaches to Studying Management Practices
Mason, K., Beech, N., Denyer, D. 2011
Conference paper

The Use of Video in Situated Dialogic Research
Mason, K. 2011
Conference paper

The art of business models
Mason, K. 2011
Conference paper

The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship
Leek, S., Mason, K. 04/2010 In: Industrial Marketing Management. 39, 3, p. 400-412. 13 p.
Journal article

Assessing a new business partner: how coporate identity assists the evaluation process
Mason, K., Simoes, C. 2010
Conference paper

The Wall Paper
Easton, G., Fry, J., Mason, K. 2010
Conference paper

Artefacts of corporate identity and business relationships.
Mason, K., Simões, C. 09/2009
Other

Boundary objects and buyer-seller relationships.
Mason, K., Easton, G. 09/2009
Other

Network pictures : building an holistic representation of a dyadic relationships.
Leek, S., Mason, K. 08/2009 In: Industrial Marketing Management. 38, 6, p. 599-607. 9 p.
Journal article

Artefacts of corporate identity and business relationships
Mason, K., Simoes, C. 2009 In: IMP (Marseilles) - 2009. N/A : unknown
Conference contribution

Network pictures: building an holistic representation of a dyadic business-to-business relationship
Leek, S., Mason, K. 2009 In: Industrial Marketing Management. 38, 6, p. 599-607. 9 p.
Journal article

A framework on the expressions of corporate identity within a supply network
Mason, K., Simões, C. 2009
Other

Learning to build a supply network: an exploration of dynamic business models
Mason, K., Leek, S. 06/2008 In: Journal of Management Studies. 45, 4, p. 774-799. 26 p.
Journal article

Offshore Outsourcing: Operating in emerging market economies
Mason, K., Oshri, I. 2008 In: Knowledge processes in Globally Distributed Contexts. Basingstoke : Palgrave Macmillan
Chapter

Network pictures: building holistic dyadic relationships
Mason, K., Leek, S. 2008 In: 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A : unknown
Conference contribution

Markets, business models and growth of the firm
Mason, K. 2008 In: 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A : unknown
Conference contribution

Corporate identity and business-to-business relationships
Mason, K., Simoes, C. 2008 In: AM (Aberdeen) - 2008. N/A : unknown
Conference contribution

The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services
Mason, K., Spring, M. 2008 Lancaster University : The Department of Marketing
Working paper

SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK
Mason, K., Oshri, I., Leek, S. 2008 Lancaster University : The Department of Marketing
Working paper

The co-evaluations of business models: learning to dance offshore
Mason, K., Oshri, I., Leek, S. 2007 In: EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A : unknown
Conference contribution

Framing business relationships
Mason, K., Mouzas, S. 2007 In: IMP Conference (Manchester) - 2007. N/A
Conference contribution

Reframing business relationships: the impact of M&As
Mason, K. 2007 In: IMP Journal Series (Trondheim, Norway) - 2007. N/A : unknown
Conference contribution

Learning to build a supply network: an exploration of dynamic business models
Mason, K., Leek, S. 2007 Lancaster University : The Department of Marketing
Working paper

Implementing flexible business models
Mason, K., Mouzas, S. 2007 In: Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A : unknown
Conference contribution

Market orientation emphases: an exploration of macro, meso and micro drivers
Mason, K., Harris, L.C. 2006 In: Marketing Intelligence and Planning. 24, 6, p. 552. 552 p.
Journal article

Market orientation and quasi-integration: adding value through relationships
Mason, K., Doyle, P., Wong, V. 2006 In: Industrial Marketing Management. 35, 2, p. 140-155. 16 p.
Journal article

An investigation of the utilization of communication methods in a business to business relationships.
Leek, S., Mason, K. 2006
Other

An exploratory investigation into the multiple levels of corporate identity within alternative business models.
Mason, K., Simões, C., Leek, S. 2006
Other

Practitioner problems with gauging market orientation: an exploratory investigation.
Mason, K., Harris, L.C. 08/2005 In: Long Range Planning. 38, 4, p. 373-391. 19 p.
Journal article

Pitfalls in evaluating market orientation: an exploration of executives' interpretations
Mason, K., Harris, L.C. 2005 In: Long Range Planning. 38, 4, p. 373-391. 19 p.
Journal article

An exploratory investigation into the association between supply network relationships and corporate identity
Mason, K., Simöes, C. 2005 In: EMAC (Milan, Italy) - 2005. N/A : unknown
Conference contribution

The association between supply networks, market orientation and business performance: a critical analysis of four different models
Mason, K., Harris, L.C. 2005 In: EMAC (Milan, Italy) - 2005. N/A : unknown
Conference contribution

The absorptive capacity in buyer-supplier networks : a case analysis in an emerging market supply network.
Mason, K., Oshri, I. 2005
Other

Knowledge exploitation in product programs: a comparison between the mass production and made to order paradigm
Oshri, I., Kotlarsky, J., Mason, K. 2004 In: 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A : unknown
Conference contribution

The co-evolution of firms and their suppliers: a knowledge based perspective
Oshri, I., Mason, K. 2004 In: 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A : unknown
Conference contribution

Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration
Mason, K., Doyle, P., Wong, V. 2000 In: 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). N/A : unknown
Conference contribution

Market orientation and vertical de-integration: adding value through relationships
Mason, K., Doyle, P. 2000 In: Annual Conference of the Academy of Marketing - 2000. N/A : unknown
Conference contribution

The effect of new organisational forms on market orientation: maximising customer value services
Mason, K. 1999 In: Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A : unknown p. 74-96. 23 p. ISBN: 981-02-3714-6.
Chapter

Market orientation amd the organisational form-business performance relationship
Mason, K., Doyle, P., Wong, V. 1999 In: 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. N/A : unknown
Conference contribution

Market orientation and vertical de-integration - the implications of network partnerships
Mason, K., Doyle, J. 1998 In: Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A : unknown p. 632-633. 2 p.
Conference contribution