Dr Laura Salciuviene

Lecturer

Profile

I joined the Department of Marketing at Lancaster University in September 2008, from the Manchester Business School, University of Manchester. I hold my Ph.D. in Management and Administration at Kaunas University of Technology (Lithuania). During my PhD studies I spent one academic year at SPIRIT (Aalborg University), an interdisciplinary doctoral school, where I was a Marie Currie fellow and a visiting PhD scholar. I received my bachelor and master degrees in Management and Marketing from Kaunas University of Technology. I have worked at the Lithuanian State Department of Statistics and consulting enterprises. My experience there has ranged from both organizing and teaching of training courses for managers to conducting various empirical studies. I am also one of the coordinators of a national Ph.D. student network, aiming to facilitate more open exchange of scientific knowledge among academic youth and to improve the quality of academic research in Lithuania.

Introduction: arts in virtual worlds
Guichard, C.L., Salciuviene, L., Hardee, G. 06/2013 In: Journal of Virtual Worlds Research. 6, 2, 3 p.
Editorial

Perceived value drivers of customer loyalty
Salciuviene, L., Ivanauskiene, N., Auruskeviciene, V. 2013 In: British Academy of Management Conference 2013.
Paper

Valuation of drivers of perceived customer value in various retail banking segments
Salciuviene, L., Ivanauskiene, N., Auruskeviciene, V. 2013 In: British Academy of Management Conference 2013.
Paper

Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector
Salciuviene, L., Keeling, K., Tiasuwan, P. 2013 In: 42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy p. 390. 1 p.
Paper

On what do consumer product preferences depend?: Determining domestic versus foreign product preferences in an emerging economy market
Mockaitis, A., Salciuviene, L., Ghauri, P. 2013 In: Journal of International Consumer Marketing. p. 166-180. 15 p.
Journal article

Uncovering relationships between emotional states and higher-order needs: enhancing consumer emotional experiences in computer-mediated environment
Pressey, A., Salciuviene, L., Barnes, S. 2013 In: International Journal of Online Marketing. 3, 1, p. 31-46. 16 p.
Journal article

Transformative Consumer Research: An Overview of Key Issues
Piacentini, M., Banister, E., Salciuviene, L., Keeling, K. 07/2012 In: Journal of Consumer Behaviour. 11, 4, 2 p.
Editorial

Cooperation across cultures: An examination of the concept in 16 countries
Leonard, K., Cosans, C., Pakdil, F., Salciuviene, L. 03/2012 In: International Journal of Intercultural Relations. 36, 2, p. 238-247. 10 p.
Journal article

Forced Transformation and Consumption Practices in Liquid Times
Barrios Fajardo, A., Piacentini, M., Salciuviene, L. 2012
Conference paper

'Your Life When You’ve Got Everything is Different’: Forced Transformations and Consumption Practices
Barrios Fajardo, A., Piacentini, M., Salciuviene, L. 2012 In: Research in Consumer Behavior. Emerald Group Publishing Ltd p. 129-149. 21 p.
Chapter (peer-reviewed)

Examining media effectiveness across cultures and national borders: A review and multilevel framework
Leonard, K.M., Van Scotter, J.R., Pakdil, F., Chamseddine, N.J., Esatoglu, E., Gumus, M., Koyuncu, M., Wu, L.L., Mockaitis, A.I., Salciuviene, L., Oktem, M.K., Surkiene, G., Tsai, F. 04/2011 In: International Journal of Cross Cultural Management. 11, 1, p. 83-103. 23 p.
Journal article

Antecedents of Performance of Multi-level Channels in Transitional Economies
Salciuviene, L., Reardon, J., Auruskeviciene, V. 2011 In: Baltic Journal of Management. 6, 1, p. 89-104. 15 p.
Journal article

The Relationship Quality Effect on Customer Loyalty
Auruskeviciene, V., Salciuviene, L., Skudiene, V. 2010 In: Pecvnia. 10, p. 23-36. 14 p.
Journal article

Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, L., Ghauri, P., Streder, R.S., De Mattos, C. 2010 In: Journal of Marketing Management. 26, 11-12, p. 1037-1056. 20 p.
Journal article

Culture and Communication: Cultural Variations and Media Effectiveness
Moustafa Leonard, K., Van Scotter, J.R., Pakdil, F., Salciuviene, L., Chamseddine, N., Mockaitis, A., Surkiene, G., Tsai, F., Wu, L., Esatoglu, E., Koyuncu, M., Gumus, M., Oktem, K. 11/2009 In: Administration and Society. 41, 7, p. 850-877. 28 p.
Journal article

Consequences of interactivity and social presence for trust and flow in the online luxury goods sector
Keeling, K., Salciuviene, L., Tiasuwan, P. 2009 In: AMS World Marketing Congress (Oslo) - 2009. N/A : unknown
Conference contribution

Co-opetition opportunities in Lithuanian alternative telecommunication market
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2009 In: Business Strategies for Economies in Transition: Book of Readings on CEE Countries. Newcastle : Cambridge Scholars Publishing ISBN: 9781443800495.
Chapter

Multinational enterprises in emerging markets:socio-economic effects for local economies
Salciuviene, L., Chidlow, A., Ghauri, P., Nguyen, T.B. 2009 In: International Journal of Business Environment. 2, 4, p. 468-484. 17 p.
Journal article

The effect of personal values on customer loyalty
Salciuviene, L., Auruskeviciene, V., Lee, K. 2009 In: Transformations in Business and Economics. 8, 1, p. 121-136. 16 p.
Journal article

Regional determinants of inward FDI distribution in Poland
Chidlow, A., Salciuviene, L., Young, S. 2009 In: International Business Review. 18, 2, p. 119-133. 15 p.
Journal article

Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, C.H., Reardon, J., Salciuviene, L., Auruskeviciene, V., Lee, K., Miller, K. 2009 In: Journal of Business and Economics Research. 7, 12, p. 65-72. 8 p.
Journal article

Comparative study of employee empowerment in Danish and Lithuanian hotels
Kazlauskaite, R., Buciuniene, I., Turauskas, L., Salciuviene, L. 2009 In: Transformations in Business and Economics. 8, 17, p. 66-85. 20 p.
Journal article

Brand image perceptions across cultures
Salciuviene, L., Ghauri, P., Mockaitis, A., De Mattos, C. 2009 In: Advances in International Marketing. 20, p. 177-191. 15 p.
Journal article

Negotiations of Cross-Border Mergers & Acquisitions
De Mattos, C., Salciuviene, L., Thomas, S. 2009
Conference paper

Investigating the importance of matching expectations of contributions to SMEs' International Strategic Alliance formation: the ICT sector
De Mattos, C., Salciuviene, L., Auruskeviciene, V., Thomas, S. 2009 In: Economics and Management. 14, p. 375-380. 6 p.
Journal article

Negotiations of cross-border mergers and acquisitions
De Mattos, C., Salciuviene, L., Ghauri, P. 2008 In: The CIMaR Annual Conference (Rio de Janeiro) - 2008. N/A : unknown
Conference contribution

Investigating the role of international business negotiations in cross-border M&As in the banking sector: the case of Unicreditos's (Italy) acquisition of HVB (Germany)
De Mattos, C., Salciuviene, L. 2008 In: The 3rd International Scientific Conference on "Changes in Social and Business Environment" (Kaunas) - 2008. N/A : unknown
Conference contribution

Development factors of the competitive advantages in the subsidiaries of MNCs
Auruskeviciene, V., Salciuviene, L., Reardon, J. 2008 In: The International Scientific Conference on "Expansion of International Business" (Vilnius) - 2008. N/A : unknown
Conference contribution

Effect of internet users' information processing strategy on corporate website design and brand attitude
Lee, K., Salciuviene, L., Miller, K. 2008 In: CRAWS 6 Conference (Manchester) - 2008. N/A : unknown
Conference contribution

Consumer need for uniqueness
Cui, C., Salciuviene, L., Abosag, I. 2008 In: CRAWS 6 Conference (Manchester) - 2008. N/A : unknown
Conference contribution

The effects of customized banner ad on the formation of brand and ad attitudes
Salciuviene, L., Lee, K., Miller, K. 2008 In: European Marketing Academy (EMAC) (Brighton) - 2008. N/A : unknown
Conference contribution

Need for cognition effect on information processing strategies of internet users
Salciuviene, L., Lee, K., Miller, K. 2008 In: IACM Conference (Sweden) - 2008. N/A : unknown
Conference contribution

The effect of culture on consumer intellectual property theft: an exploratory analysis
Reardon, J., Auruskeviciene, V., Salciuviene, L., McCorkle, D., Skudiene, V. 2008 In: The 10th Global Business and Technology Association Conference (Spain) - 2008. N/A : unknown
Conference contribution

The impact of relationship quality on customer loyalty in professional services market
Auruskeviciene, V., Salciuviene, L. 2008 In: The 16th International Conference on Marketing and Business Strategies for Central and Eastern Europe (Vienna) - 2008. N/A : unknown
Conference contribution

Intellectual property theft in transitional economies
Auruskeviciene, V., Salciuviene, L., Alas, R., Vida, I. 2008 In: The 34th EIBA Annual Conference (Tallinn) - 2008. N/A : unknown
Conference contribution

Consumer self-concept and brand personality correspondence: case of Lituanian clothing market
Auruskeviciene, V., Salciuviene, L., Skudiene, V. 2008 In: Marketing in Dynamic Environments: Contemporary Research Advances. Athens : ATINER ISBN: 9789606672309.
Chapter

The effect of culture on consumer intellectual property theft: an exploratory analysis
Reardon, J., Auruskeviciene, V., Salciuviene, L., McCorkle, D., Skudiene, V. 2008 In: Evolution and Revolution in the global Knowledge Economy: Exchanging Innovation and Competitiveness Worldwide. N/A : unknown p. 917-922. 6 p. ISBN: 19329170407.
Chapter

Factors determining creation of competitive advantages in the subsidiaries of international enterprises
Salciuviene, L., Auruskeviciene, V., Vanage, J. 2008 In: Transformations in Business and Economics. 7, 15, p. 31-46. 16 p.
Journal article

Customer behaviour influence on brand valuation: a cultural aspect
Jucaityte, I., Matulioniene, L., Salciuviene, L. 2007 In: Perspectives on Organizational Behaviour and Organizational Culture. N/A : unknown p. 117-133. 17 p.
Chapter

Identification of key success factors in free economic zone development
Auruskeviciene, V., Salciuviene, L., Kuvykaite, R., Zilys, L. 2007 In: The International Conference Economics and Management (Kaunas) - 2007. N/A : unknown
Conference contribution

Cultural compatibility in the implementation of mergers and acquisitions: the banking sector
De Mattos, C., Salciuviene, L., Lewis, L. 2007 In: The International Conference Economics and Management (Kaunas). N/A : unknown
Conference contribution

Cross-cultural aspects of employee empowerment: a comparative study between two European countries
Kazlauskaite, R., Buciuniene, I., Turauskas, L., Salciuviene, L. 2007 In: The Conference "Constructing Curricula for International Understanding: Challenges for Citizenship, Social and Economical Educators" (Tartu) - 2007. N/A : unknown
Conference contribution

The impact of brand image dimensions on brand preference
Salciuviene, L., Lee, K., Yu, C. 2007 In: The International Conference Economics and Management (Kaunas) - 2007. N/A : unknown
Conference contribution

Assessing values in a cross-cultural context
Auruskeviciene, V., Salciuviene, L., Skudiene, V. 2007 In: The 5th International Conference on Marketing (Athens) - 2007. N/A : unknown
Conference contribution

Customer behaviour influence on brand valuation: a cultural aspect
Jucaityte, I., Matulioniene, L., Salciuviene, L. 2007 In: The 3rd International Conference on Business, Management and Economics (ICBME) (Ismir) - 2007. N/A : unknown
Conference contribution

Consumers' self-image congruence with preferred clothing brand image
Auruskeviciene, V., Salciuviene, L., Skudiene, V. 2007 In: The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A : unknown
Conference contribution

Consumer loyalty perspective
Yu, C., Buciuniene, I., Salciuviene, L. 2007 In: The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A : unknown
Conference contribution

Internal relationships orientation as a basis for sustainable external relationships
Zvireliene, R., Salciuviene, L. 2007 In: The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A : unknown
Conference contribution

Understanding the behavioural aspect of internet uders to customize internet banner ad.
Lee, K., Salciuviene, L., Miller, K. 2007 In: The American Marketing Association Summer Marketing Educators Annual Conference (Washington DC) - 2007. N/A : unknown
Conference contribution

Convergence of European Managerial Values
De Mattos, C., Salciuviene, L., Ghauri, P. 2007
Conference paper

Brand Image Perception across Cultures: a Study in Communication Sector
Salciuviene, L., Mockaitis, A., De Mattos, C., Ghauri, P. 2007 In: The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom.
Conference contribution

Assessing brand image dimensionality in a cross-cultural context
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2006 In: Marketing From the Trenches: Perspectives on the Road Ahead. Athens : ATINER p. 223-234. 12 p. ISBN: 9606672069.
Chapter

Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences
Salciuviene, L., Mockaitis, A., Virvilaite, R. 2006 In: Intercultural Communication Competencies in Higher Management and Education. Singapore : Marshall Cavenish p. 337-352. 16 p. ISBN: 9789812104618.
Chapter

A comparison between recent and prospective critical success factors in Lithuanian printing industry
Salciuviene, L., Auruskeviciene, V., Kazlauskaite, R., Trifanovas, A. 2006 In: Managing Global Transitions International Research Journal. 4, 4, p. 327-346. 20 p.
Journal article

Cultural Variations and Perceptions of Media Effectiveness
Moustafa Leonard, K., Van Scotter, J., Pakdil, F., Chamseddine, N., Mockaitis, A.I., Salciuviene, L., Tsai, F., Esatoglu, E., Koyuncu, M. 2006
Conference paper

Brand image perception and consumer values : a cross-cultural comparison
Salciuviene, L., Mockaitis, A.I., De Mattos, C., Ghauri, P. 2006 In: Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness".
Paper

Does the Profile of Managers Based on High Tech Sectors Converge? A Comparison of British and German Managers in the Biotechnology Sector
De Mattos, C., Salciuviene, L., Ghauri, P. 2006 In: Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness".
Paper

The Effect of Internet Users’ Information Processing Strategy on Brand Attitude
Lee, K., Miller, K., Salciuviene, L. 2006 In: Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria.
Paper

Investigating Motives and Information Processing Strategies of Internet Users
Lee, K., Miller, K., Salciuviene, L. 2006 In: The ANZIBA conference, the Victoria University of Wellington, November 23-27, Wellington, New Zealand. Conference Proceedings CD-ROM.
Paper

Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude
Lee, K., Salciuviene, L. 2006 In: Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM.
Paper

Assessing customer preferences of communication modes
Lee, K., Salciuviene, L. 2006 In: Proceedings of The “Modern Management Research in the Context of European Research Area” conference.
Paper

Testing the Application of the CETSCALE for Use in Consumer Research in Lithuania
Salciuviene, L., Mockaitis, A., Pranulis, V. 2006 In: The 33rd AIB-UK 2006 Conference “International Business in the Age of Anxiety”, University of Manchester, Manchester, April. Conference Proceedings CD-ROM.
Paper

Consumer perceptions of various products of local and foreign origin in a former soviet country
Mockaitis, A., Salciuviene, L., Pranulis, V. 2005 In: Global Business: the Challenges and Responsibilities in a World of Shifting Alliances. N/A : unknown p. 152-160. 9 p.
Chapter

Perceptions by Lituanian consumers of local vs foreign products
Mockaitis, A., Salciuviene, L. 2005 In: Baltic Marketing and Advertising. 6, 16
Journal article

Identification of critical success factors in the Lithuanian printing industry
Auruskeviciene, V., Salciuviene, L., Trifanovas, A. 2005 In: Management of Organisations: Systematic Research. 34, p. 19-32. 14 p.
Journal article

Study of consumer typologies according to consumer attitudes toward high involvement products
Juciene, S., Salciuviene, L., Stravinskiene, V. 2005 In: Management of Organisations: Systematic Research. 35, p. 20-31. 12 p.
Journal article

Intellectuals leaving Lithuania - is it a real threat?
Mockaitis, A., Salciuviene, L. 2005 In: Tiltai. 33, p. 51-58. 8 p.
Journal article

Study of attributes that form marketing image of financial institutions
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2005 In: Innovative Marketing. 1, p. 81-88. 8 p.
Journal article

An assessment of various approaches for cross-cultural consumer research
Salciuviene, L., Auruskeviciene, V., Lydeka, Z. 2005 In: Problems and Perspectives in Management. 3, p. 147-159. 13 p.
Journal article

The use of English questionnaires in cross-national research: does cultural accommodation obscure national differences?
Harzing, A.W., Salciuviene, L. 2005 In: International Journal of Cross Cultural Management. 5, 2, p. 225-229. 5 p.
Journal article

Assessing brand image dimensionality in a cross-cultural context
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2005
Conference paper

The relationship between Lithuanian consumer ethnocentrism and country of origin perceptions
Mockaitis, A.I., Salciuviene, L. 2005 In: Proceedings of the 31st EIBA annual conference "Landscapes and mindscapes in a globalized world".
Paper

Formation of Brand Image in a Cross-Cultural Context
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2005 In: Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe. Vienna : Vienna University of Economics and Business Administration, Institute of International Business
Paper

Identification of critical success factors in the Lithuanian printing industry
Salciuviene, L., Auruskeviciene, V., Kazlauskaite, R. 2005 In: The 13th Annual International Conference on Business and Economic Development in Central and Eastern Europe, Brno University of Technology, Brno, Czech Republic, Conference Proceedings CD-ROM.
Paper

Similarities and differences in Eastern European employee attitudes towards leadership
Mockaitis, A., Salciuviene, L. 2004 In: Management of Organisations: Systematic Research. 31, p. 153-165. 13 p.
Journal article

Assessing the Methodology in Cross-Cultural Consumer Research
Salciuviene, L., Auruskeviciene, V. 2004
Conference paper

A Cross-Cultural Study of Leadership Attitudes in Three Baltic Sea Region Countries
Mockaitis, A.I., Salciuviene, L. 2004
Conference paper

Formation of brand image in a cross-cultural context
Salciuviene, L., Auruskeviciene, V., Virvilaite, R. 2004 In: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. Vienna : Vienna University of Economics and Business Administration, Institute of International Business
Paper

Accelerated internationalization of companies: the case of Lithuanian born globals
Slepniov, D., Salciuviene, L., Virvilaite, R. 2004 In: The BAM Annual Conference 2004. British Academy of Management
Paper

Evaluation of Brand Image in a Cross-Cultural Context
Salciuviene, L., Slepniov, D., Virvilaite, R. 2004 In: 3rd International Conference on International Business in Transition Economies, Stockholm School of Economics, Riga, Latvia, September, Conference Proceedings CD-ROM.
Paper

Lithuanian Consumer Values and Brand Image
Salciuviene, L., Mockaitis, A.I., Virvilaite, R. 2004 In: The 7th Irish Academy of Management Annual Conference on Business Studies “Understanding, Shaping and Managing Change“, University of Dublin, Trinity College, Ireland, September, Conference Proceedings CD-ROM.
Paper

Study on the dimensions of customer services industry loyalty
Salciuviene, L., Auruskeviciene, V. 2003 In: Tiltai. 13, p. 18-23. 6 p.
Journal article

Study on the dimensions of customer services industry loyalty
Salciuviene, L., Auruskeviciene, V. 2003
Conference paper

The Dimensions of Loyalty: A Study on the Lithuanian Fuel Industry.
Salciuviene, L., Auruskeviciene, V. 2003 In: The 29th EIBA annual conference Copenhagen Business School, Copenhagen, Denmark, December, Conference Proceedings CD-ROM.
Paper

The Influence of Cultural Values on the Activities of Foreign Direct Sales Companies in the Lithuanian Market
Salciuviene, L., Virvilaite, R. 2003 In: 7th Annual Vaasa Conference on International Business, University of Vaasa, Finland, August, Conference Proceedings CD-ROM.
Paper

Lithuanian Consumers' Values and Choice of Luxury Goods
Salciuviene, L., Virvilaite, R. 2003 In: The 32nd EMAC Annual Conference, Glasgow, UK, May, Conference Proceedings CD-ROM. EMAC
Paper

The Dimensions of Loyalty and Cultural Values: A Study on the Lithuanian Fuel Industry
Salciuviene, L., Auruskeviciene, V. 2003 In: 11th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, Austria, Conference Proceedings.
Paper

The Use of English Questionnaires in Cross-National Research: Does Cultural Accommodation Obscure National Differences?
Harzing, A., Salciuviene, L., country collaborator, 3. 2003 In: Proceedings of The ANZIBA Conference on the Challenge of International Business, Dunedin, New Zealand.
Paper

Dimensions of cultural values
Salciuviene, L. 2002 In: Economics. 59, p. 78-90. 13 p.
Journal article

Study on the cultural values of academic youth
Auruskeviciene, V., Salciuviene, L. 2002 In: Engineering Economics. 1, 27, p. 18-23. 6 p.
Journal article

The Assessment of Cultural Differences in Developing Business in Foreign Markets
Salciuviene, L., Auruskeviciene, V. 2002
Conference paper

Relationship between Lithuanian Consumers’ Values and Retail Store Attributes
Salciuviene, L., Virvilaite, R. 2002 In: The 10th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien, Outstanding paper award.
Conference contribution

The Importance of Problem Recognition in the Decision-Making Process of Consumers
Salciuviene, L. 2000
Conference paper

The Theoretical and Practical Aspects of Qualitative and Quantitative Research Methods Involving Hotel Patrons
Salciuviene, L. 1999
Conference paper