Professor Maria Piacentini

Professor

Research Overview

My research and teaching lie in the field of consumer behaviour, specifically focusing on consumers coping with marketplace challenges. From this theoretical position, my research has centred on contexts of public policy concern (e.g. vulnerable consumers; alcohol consumption; healthy eating). I have published my research in top international journals in both marketing/consumer behaviour and the social sciences, and my work is widely cited in a range of publications across both discipline areas. I am a member of various international and national scholarly networks, including the Transformative Consumer Research (TCR) network. I also co-chair the Consumer Research and Wellbeing Studies (CRAWS) network.

Consumer resource integration amongst vulnerable consumers: care leavers in transition to independent living
Piacentini, M., Hibbert, S.A., Hogg, M. 2014 In: Journal of Marketing Management. 30, 1-2, p. 201-219. 19 p.
Journal article

Advancing a participatory approach for youth risk behavior: foundations, distinctions, and research
Mason, M.J., Tanner, J.F., Piacentini, M., Freeman, D., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P., Yang, Z. 08/2013 In: Journal of Business Research. 66, 8, p. 1235-1241. 7 p.
Journal article

A place for historical public policy research in the marketing domain?: Looking backward and forward
Pressey, A., Tadajewski, M., Kerrigan, F., Piacentini, M. 2013 In: Journal of Historical Research in Marketing. 5, 1
Editorial

Making Sense of Drinking: The Role of Techniques of Neutralisation and Counter-Neutralisation in Negotiating Alcohol Consumption’
Piacentini, M., Chatzidakis, A., Banister, E. 07/2012 In: Sociology of Health and Illness. 34, 6, p. 841-857. 17 p.
Journal article

Service recovery following dysfunctional consumer participation
Hibbert, S., Piacentini, M., Hogg, M. 07/2012 In: Journal of Consumer Behaviour. 11, 4, p. 329-338. 10 p.
Journal article

Transformative Consumer Research: An Overview of Key Issues
Piacentini, M., Banister, E., Salciuviene, L., Keeling, K. 07/2012 In: Journal of Consumer Behaviour. 11, 4, 2 p.
Editorial

Using qualitative methodologies to understand behaviour change
Logie-MacIver, L., Piacentini, M., Eadie, D. 2012 In: The Qualitative Market Research Journal. 15, 1, p. 70-86. 16 p.
Journal article

The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self
Cocker, H., Banister, E., Piacentini, M. 2012 In: Research in Consumer Behavior. Emerald p. 333-351. 19 p. ISBN: 978-1-78190-022-2. Electronic ISBN: 978-1-78190-023-9.
Chapter

Practices within Consumer Networks: Subsistence Consumers Participating in ‘Chama’ Networks in Kenya
Mwiti, F., Piacentini, M., Pressey, A. 2012
Conference paper

Integrating Resources via Practices within Consumer Networks: Subsistence Consumers Participating in ‘Chama'
Mwiti, F., Piacentini, M., Pressey, A. 2012
Conference paper

Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space
Cocker, H., Piacentini, M., Banister, E. 2012
Conference paper

Forced Transformation and Consumption Practices in Liquid Times
Barrios Fajardo, A., Piacentini, M., Salciuviene, L. 2012
Conference paper

'Your Life When You’ve Got Everything is Different’: Forced Transformations and Consumption Practices
Barrios Fajardo, A., Piacentini, M., Salciuviene, L. 2012 In: Research in Consumer Behavior. Emerald Group Publishing Ltd p. 129-149. 21 p.
Chapter (peer-reviewed)

Multicultural Perspectives in Customer Behaviour
Piacentini, M., Cui, C. 2012 Routledge. 184 p.
Anthology

Video and Videography in Marketing: Research, Practice & Impact
Mason, K., Piacentini, M. 5/07/2011
Conference paper

Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model
Logie-MacIver, E., Piacentini, M.G. 2011 In: Journal of Marketing Management. 27, 1 & 2, p. 60-76. 17 p.
Journal article

Young People Leaving Foster Care: Navigating the Marketplace
Piacentini, M., Hibbert, S.A., Hogg, M. 2011
Conference paper

Youth and Risky Consumption: Moving Toward a Transformative Approach
Mason, M.J., Tanner, J.F., Piacentini, M., Freeman, D., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P., Yang, Z. 2011 In: Journal of Research for Consumers. 19, p. 1-8. 8 p.
Journal article

Multicultural perspectives in customer behaviour
Piacentini, M.G., Cui, C. 2010 In: Journal of Marketing Management. 26, 11, 12, p. 993-1004. 12 p.
Journal article

Children and fashion
Piacentini, M.G. 2010 In: Understanding children as consumers. London : Sage ISBN: 9781847879271.
Chapter

Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students
Chatzidakis, A., Piacentini, M., Banister, E. 2010
Conference paper

Taking on adulthood: symbolic consumption in constrained circumstances
Piacentini, M.G., Hibbert, S.A. 2009 In: Consumer Behaviour: A European Perspective. London and New York : Pearson Higher Education p. 489-491. 3 p. ISBN: 9780273717263.
Chapter

Opting out, fitting in: stories from young non-drinkers
Banister, E.N., Piacentini, M.G. 2009 In: Consumer Behaviour: A European Perspective. London and New York : Pearson Higher Education p. 498-504. 7 p. ISBN: 9780273717263.
Chapter

The role of symbolic consumption in identity projects: the case of fostered children
Hogg, M.K., Piacentini, M.G., Hibbert, S.A. 2009 In: Advances in Consumer Research. 36, p. 613-615. 3 p.
Journal article

Aberrant service consumer behaviour
Hibbert, S.A., Piacentini, M.G., Hogg, M.K. 2009 In: AMA Marketing and Public Policy Conference (Washington) - 2009. N/A : unknown
Conference contribution

Managing anti-consumption in an excessive drinking culture
Piacentini, M.G., Banister, E.N. 2009 In: Journal of Business Research. 62, p. 279-288. 10 p.
Journal article

The role of symbolic consumption in identity projects: the case of fostered children
Hogg, M.K., Piacentini, M.G., Hibbert, S. 2008 In: Association for Consumer Research (San Francisco) - 2008. N/A : unknown
Conference contribution

Consumption and social stigma in identity projects: stories from fostered children
Hogg, M.K., Hibbert, S.A., Piacentini, M.G. 2008 In: Consumer Culture Theory Conference (Boston) - 2008. N/A : unknown
Conference contribution

Adopting everyday resistance practices in a binge drinking culture
Banister, E.N., Piacentini, M.G. 2008 In: European Marketing Academy (EMAC) (Brighton) - 2008. N/A : unknown
Conference contribution

Anti-consumers in action: coping with the challenges and consequences of 'drinking sensibly'
Piacentini, M.G., Banister, E.N. 2008 In: Advances in Consumer Research. 35, p. 650-651. 2 p.
Journal article

Drunk and (dis) orderly: the role of alcohol in supporting liminality
Banister, E.N., Piacentini, M.G. 2008 In: Advances in Consumer Research. 35, p. 311-318. 8 p.
Journal article

Care leavers' transitions to independent living
Hibbert, S.A., Piacentini, M.G., Hogg, M.K. 2007 In: European Advances in Consumer Research. Provo : Association for Consumer Research p. 311-312. 2 p. ISBN: 9780915552399.
Chapter

Care leavers' transitions to independent living, in Special Session: Marlys Mason and Teresa Pavia 'Consumers set apart: marketplace marginalization, adaptation and resistance'
Hibbert, S.A., Piacentini, M.G., Hogg, M.K. 2007 In: European Advances in Consumer Research (Milan) - 2007. N/A : unknown
Conference contribution

Psychology of Consumer Behaviour: Understanding the Low Income Consumer
Piacentini, M., Hibbert, S., Hogg, M. 2007 Office of Fair Trading.
Commissioned report

Understanding alcohol consumption among university students
Piacentini, M., Banister, E. 09/2006 Alcoholis, 25, p. 2-4. 3 p.
Article

"It's just being a student isn't it?": the story of a young binge drinker
Banister, E.N., Piacentini, M.G. 2006 In: Consumer Behaviour: A European Perspective (3rd Edition). London : Prentice Hall p. 388-399. 12 p. ISBN: 0273687522.
Chapter

Socially excluded? Low income consumer's grocery shopping behaviour
Hibbert, S.A., Piacentini, M.G., Al-Dajani, H. 2006 In: Consumer Behaviour: A European Perspective (3rd Edition). London : Prentice Hall p. 478-480. 3 p. ISBN: 0273687522.
Chapter

Vulnerable consumers' experiences of marketplace encounters
Hibbert, S.A., Piacentini, M.G., Hogg, M.K. 2006 In: AMA Marketing and Public Policy Conference (Long Beach, California) - 2006. N/A : unknown
Conference contribution

Exploring alcohol consumption amongst young adults in the UK
Piacentini, M.G., Banister, E.N. 2006 In: 5th Meeting of Customer Research Academy Workshop Series (CRAWS) (UMIST, Manchester) - 2006. N/A : unknown
Conference contribution

Binge drinking - do they mean us? Living life to the full in students' own words
Banister, E.N., Piacentini, M.G. 2006 In: Advances in Consumer Research. 33, p. 390-398. 9 p.
Journal article

Getting hammered?... Students coping with alcohol
Piacentini, M.G., Banister, E.N. 2006 In: Journal of Consumer Behaviour. 5, 2, p. 145-156. 12 p.
Journal article

New developments in Social Marketing: how people make and maintain change after stimulus of change
Logie-MacIver, E., Piacentini, M.G., Eadie, D. 2005 In: European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A : unknown
Conference contribution

Coping with making and maintaining a dietary change: a comparative study
Logie-MacIver, E., Piacentini, M.G., Eadie, D. 2005 In: European Advances in Consumer Research. 7, p. 536-541. 6 p.
Journal article

Discouraging binge drinking amongst young people: some lessons from light drinkers
Banister, E.N., Piacentini, M.G., Balogianni, K.I. 2005 In: European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A : unknown
Conference contribution

'Doing something I might regret', developing self-relevant alcohol campaigns: implications for public policy from consumer research
Banister, E.N., Piacentini, M.G., Kyriaki-Ioanna, B. 2005 In: European Advances in Consumer Research. 7
Journal article

Symbolic consumption in teenagers' clothing choices
Piacentini, M.G., Mailer, G. 2004 In: Consumer Behaviour. Chichester : John Wiley and Sons Ltd ISBN: 0470093528.
Chapter

An exploratory study into the alcohol consumption of young adults
Piacentini, M.G., Banister, E.N. 2004 In: Proceedings of the 4th Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2004. N/A : unknown
Conference contribution

Symbolic consumption in teenagers clothing choices
Piacentini, M.G., Mailer, G. 2004 In: Journal of Consumer Behaviour. 3, 3, p. 251-262. 12 p.
Journal article

Grocery shopping on a low income: how do people cope?
Piacentini, M.G., Hibbert, S.A. 2003 In: European Advances in Consumer Research. 6, p. 277-282. 6 p.
Journal article

Understanding social influences on children's food choices
Piacentini, M.G., Tison, J. 2003 In: European Advances in Consumer Research (Valdosta, GA) - 2003. Provo : Association for Consumer Research p. 14-15. 2 p. ISBN: 0-915552-51-5.
Conference contribution

Understanding volunteer motivation for participation in a community-based food co-operative
Hibbert, S.A., Piacentini, M.G., Al-Dajani, H. 2003 In: International Journal of Non-Profit and Voluntary Sector Marketing. 8, 1, p. 30-42. 13 p.
Journal article

The interpretation of financial services advertising and positioning by low income consumers
Hibbert, S.A., McDermott, L., Piacentini, M.G., Scott, G., O'Donohue, S. 2002 In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. N/A : unknown
Conference contribution

Symbolic interactionism in the consumption activities of pre-adolescent children
Piacentini, M.G., McDermott, L. 2002 In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. N/A : unknown
Conference contribution

Symbolic consumption in young children's consumption behaviour
McDermott, L., Piacentini, M.G. 2002 In: European Marketing Academy Conference (Braga, Portugal ) - 2002. N/A : unknown
Conference contribution

Diversity in deprivation: exploring the grocery shopping behaviour of disadvantaged consumers
Piacentini, M.G., Hibbert, S.A., Al-Dajani, H. 2001 In: International Review of Retail, Distribution and Consumer Research. 11, 2, p. 141-158. 18 p.
Journal article

Shopping behaviours of the "socially excluded": examining the diversity of experience
Piacentini, M.G., Hibbert, S.A., Tagg, S.K., Al Dajani, H. 2000 In: Proceedings of the 2nd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2000. N/A : unknown
Conference contribution

Socially excluded? Exploring the grocery shopping behaviour of consumers in a deprivation area
Hibbert, S.A., Piacentini, M.G., Al-Dajani, H. 2000 In: American Marketing Association Winter Educators' Conference (Chicago, IL) - 2000. N/A : unknown
Conference contribution

Corporate social responsibility in food retailing
Piacentini, M.G., MacFadyen, L., Eadie, D. 2000 In: International Journal of Retail and Distribution Management. 28, 11/12, p. 459-469. 11 p.
Journal article

Attitudes Towards Recycling
Piacentini, M.G. 1999 In: Cases in Consumer Behaviour. Wiley InterScience ISBN: 0-471-98781-6.
Chapter

Using research to influence retailer policy concerning confectionery merchandising
Eadie, D., MacFadyen, L., Piacentini, M.G. 1998 In: 1st UK Health Promotion Research Conference (Edinburgh) - 1998. N/A : unknown
Conference contribution

'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation
Piacentini, M.G., Cristovan, E., Shaw, S. 1998 In: Academy of Marketing Annual Conference (University of Stirling ) - 1998. N/A : unknown
Conference contribution

Social responsibility in retailing: myth or reality?
Piacentini, M.G., McFadyen, L., Eadie, D. 1998 In: Millenium European Business Ethics Network-UK Conference ( ) - 1998. N/A : unknown
Conference contribution

Perception and role of fruit in the workday diets of Scottish lorry drivers
Jack, F.R., Piacentini, M.G., Schroder, M.J.A. 1998 In: Appetite. 30, 2, p. 139-149. 11 p.
Journal article

Perceptions of fruit as a snack: a comparison with manufactured snack food
Jack, F.R., O'Neil, J., Piacentini, M.G., Schroder, M.J.A. 1997 In: Food Quality and Preference. 8, p. 175-182. 8 p.
Journal article

Factors influencing final consumption of fruit and vegetables in Scotland: some preliminary results
Piacentini, M.G., Turner, P., Kirk, T., Prentice, R.P. 1995 In: Proceedings of the Nutrition Society Meeting ( ) - 1995. N/A : unknown
Conference contribution

Factors affecting low fruit and vegetable consumption in Scotland: a review of factors affecting fruit and vegetable consumption
Piacentini, M.G., Kirk, T., Prentice, R.P., Turner, P. 1995 In: Journal of Consumer Studies and Home Economics. 9, p. 247-260. 14 p.
Journal article