Richard MeekSenior Teaching Fellow
Initially employed as an agricultural economist before working in industry on UK, European and world food market analysis. This was followed by a move to export marketing with a specific remit in Italy and Switzerland and then UK and European food industry consultancy. Since 1995 work has included university teaching (initially De Montfort) before working at Lancaster University from 2000.
An industry training role has included a 10 year period as a Chartered Institute of Marketing examiner for national and international professional exams. In addition to my role in the university, roles also include course consultancy for institutions linked with the university. More general consultancy work has been undertaken mainly in marketing knowledge, education and training for Financial Times Knowledge, News International, the Institute for Financial Services as well as several international commercial organisations. A main area of interest is in the application of marketing theory to practice, especially employing high engagement computer simulations and simulated contexts and this is reflected in the courses I teach. For example, a business strategy simulation as a capstone event on the MBA programme. This teaching preference arose from work on an industry commissioned masters by thesis requiring a simulation approach.
Computer simulations in teaching developed into an interest in digital marketing, where I have created an undergraduate module informed by the CEO of a leading, global digital analytics company (comScore). Understanding consumer behaviour in the digital ecosystem is a current research interest.
In addition to digital marketing, an interest in ‘theory into practice’ also includes teaching of ‘pricing approaches’ and this is also the subject of a research funding bid.
MKTG101 Marketing lectures on markets, pricing and strategy
MKTG206 Marketing Strategy Simulation
MKTG207 Advertising Planning SimulationMKTG233 Digital MarketingMKTG311 Marketing management placement year and dissertation co-ordinator
MSc Advanced Marketing ManagementMKTG 401 (2) Marketing in Practice - Marketing Strategy Simulation
MKTG407 Managing Prices and Profits in Marketing
CIM Coursebook: Managing Marketing
Meek, R., Nicholson, F., Sherratt, A. 2009 Oxford : Butterworth-Heinemann. ISBN: 9781856177177.
Marketing Volume 1
Meek, R., Ryan, A., Lenney, P. 2009 2nd ed. Harlow : Pearson Custom Publishing. ISBN: 9781847764379.
CIM Coursebook 08/09 Managing Marketing Performance
Meek, H.D., Meek, R., Palmer, R., Parkinson, L.K. 2008 Oxford : Butterworth-Heinemann. ISBN: 9780750689687.
Managing Marketing Performance (CIM Coursebook)
Palmer, R., Meek, R., Parkinson, L.K., Meek, H.D. 2006 Oxford : Butterworth-Heinemann. ISBN: 0750680148.
Managing marketing performance 2006-2007.
Meek, R., Meek, H., Palmer, R., Parkinson, L.K. 2006 Oxford : Butterworth-Heinemann. 402 p. ISBN: 9780750680141.
Meek, R., Meek, H.D. 2004 Canterbury : Financial World Publishing. ISBN: 9780852975701.
Strategic Marketing Management 2002-2003: Planning and Control (CIM Coursebook)
Meek, R., Meek, H.D. 2002 Oxford : Butterworth-Heinemann. ISBN: 9780750657105.
International Marketing Strategy
Meek, R., Meek, H.D. 2001 London : FT Knowledge World Business Education. ISBN: 074460334x.
Management Information for Marketing Decisions
Meek, R., Meek, H.D. 2000 London : FT Knowledge World Business Education. ISBN: 0744601185.
The pedagogical context of computer assisted learning in marketing education: towards the development of a classification hierarchy
Meek, H.D., Meek, R. 1998 In: Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A : unknown
IT and marketing education: an assessment of its application to student learning
Meek, R., Meek, H.D. 1998 In: ACCOUNT. 10, 2, p. 12-20. 9 p.
Economic simulation models of optimum production periods
Meek, R., Kilpatrick, D. 1991 In: Agricultural Systems. 46, 2, p. 208-19. 12 p.