Dr Sheila Malone

Lecturer

Research Overview

My principal research interests lie in the broader fields of Consumer Behaviour, Ethical Theory and Tourism Marketing. In particular, my research is based on the role emotion plays in consumers’ ethical decision-making processes and consumption practices in an experiential context. 

The role of emotion in value creation: understanding the customer sphere
Malone, S., Tynan, C., McKechnie, S. 2014
Conference paper

The role of emotion in place attachment
Malone, S., Line, N., Runyan, R. 2014
Conference paper

The role of hedonism in ethical tourism
Malone, S., McCabe, S., Smith, A. 2014 In: Annals of Tourism Research. 44, p. 241-254. 14 p.
Journal article

Ethical tourism: the role of emotion
Malone, S. 2014 In: Managing ethical consumption in tourism. London : Routledge p. 153-165. 13 p. ISBN: 9780415716765.
Chapter

An ethical sense of self: the role of emotion
Malone, S. 2012
Conference paper

Ethical consumption and the role of emotion
Malone, S. 2012
Conference paper

Emotion Experience in Ethical Consumption: An Exploratory Study in
Malone, S. 2011
Conference paper

The Role of Emotion in Ethical Consumer Decision-Making, a Tourism
Malone, S. 2010
Conference paper

The Role of Emotion in Consuming Ethically, a Consumer’s Perspective
Malone, S. 2010
Conference paper

The Role of Emotion in Consuming Ethically, a Consumer’s Perspective
Malone, S. 2010
Conference paper