Dr Ahmad Daryanto

Senior Lecturer

Research Interests

Marketing research and data analytics, service marketing, (sustainable) consumer behaviour

Current Teaching

MKTG210 Quantitative Marketing Research (UG module)

MKTG402(3) Introduction to Quantitative Research Methods (PG module)

Qualifications

BSc in Environmental Engineering from Bandung Institute of Technology (ITB) Indonesia;

MSc in Engineering Mathematics from Twente University, the Netherlands

PhD in Marketing from Maastricht University, the Netherlands

Profile

Ahmad Daryanto (Anto) is a quantitative marketing researcher. His research interests are on data analytics and research methods, service marketing, and (sustainable) consumer behaviour. He has published in top international journals such as the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management, Journal of Retailing and Consumer Services, Advances in Consumer Research, Journal of Business Research, and Personality and Individual Differences. His research had been funded by Fundamental Research Funds for the Central Universities in China.

Anto has acted as a co-chair session on marketing analytics and big data at the prestigious AMA winter conference 2020. Anto held a visiting professor position at Beijing Foreign Studies University (2016-2019) under the scheme of High- End Foreign Expert Program of Government of China. He received a foreign professor appreciation award while holding the visiting position at the BFSU.

Anto has acted as an external grant reviewer for UK Research Innovation (UKRI) future leadership (2020) and a lead reviewer for the British Academy small research grants (2020).

He is currently an external examiner at two universities: International Business School of Xi’an-Jiaotong Liverpool University for its marketing degree programs (2021 - 2024), and Regents' University of London for its new MSc program in Data Science and Business (2022-2026). He was an external examiner at Imperial College Business School, London, for its MSc in Strategic Marketing program (2018 - 2022).

Anto is a statistical programmer. He has invented several statistical programs for an SPSS environment. For instance, he is the inventor of EndoS, which is a software that can be used to address an endogeneity problem, which is one of the challenging problems in regression modelling; his HeteroskedasticityV3 software has been used by graduate students and researchers worldwide.

Web Links

https://sites.google.com/view/ahmaddaryanto/

My Role

Part II Director of Undergraduate Studies in Marketing (2024 - present)

Quantitative research method officer/coordinator, Department of Marketing, 2020 - present

Part I Director of Undergraduate Studies in Marketing (2014-17)

PhD Supervision Interests

I am willing to supervise PhD students in any areas of consumer behaviour and service marketing who want to use quantitative methods (e.g., experiment and/or regression-based approaches).

Circular economy and second hand goods
01/04/2021 → …
Research

Journal of Business Research (Journal)
Editorial activity

International Journal of Disaster Risk Reduction (Journal)
Editorial activity

The Effect of Place Attachment on Recycling Behaviour
Public Lecture/ Debate/Seminar

Academic Research in Marketing
Invited talk

External examiner of a PhD thesis
Examination

External Examiner
Examination

External Examiner of an MSc program at Imperial College London
Examination

Frontiers in Psychology (Journal)
Editorial activity

External Examiner for MSc Data Science in Business of Regent's University London
Examination

Research seminar on place attachment
Invited talk

External Examiner of a PhD thesis
Examination

Critical thinking for research
Public Lecture/ Debate/Seminar

Talking about Business and Management Research
Public Lecture/ Debate/Seminar

Being Resilient Consumers during the Covid-19 Pandemic
Public Lecture/ Debate/Seminar

Being Resilient Consumers During Covid-19 Pandemic
Public Lecture/ Debate/Seminar

UK Research Innovation (UKRI) (Journal)
Publication peer-review

The British Academy (Journal)
Publication peer-review

Technological Forecasting and Social Change (Journal)
Publication peer-review

The Quantitative Methods for Psychology (Journal)
Publication peer-review

Resources, Conservation and Recycling (Journal)
Publication peer-review

PhD external examiner
Examination

Rigor and Relevance: A case in Academic Research - Research seminar
Participation in workshop, seminar, course

European Journal of Marketing (Journal)
Editorial activity

Journal of Service Management (Journal)
Editorial activity

A Brief Introduction to Meta-Analysis and a Working Example from a Meta-Analysis of Place Attachment
Participation in workshop, seminar, course

Association for Consumer Research (Event)
Editorial activity

Journal of Business Research (Journal)
Editorial activity

Journal of Service Management (Journal)
Editorial activity

Journal of Business Research (Journal)
Editorial activity

Journal of Service Management (Journal)
Editorial activity

Detecting Spurious Moderation Effect in Service Research: An Information-Theoretic Approach and ModLR SPSS Macro - SERVSIG Conference
Participation in conference -Mixed Audience

Journal of Retailing and Consumer Services (Journal)
Editorial activity

What Do We Know about Spurious Moderation Effects in Marketing? A Reflection from a Review Process in Top Marketing Journals - Research Seminar
Participation in workshop, seminar, course

Detecting Spurious Moderation Effects: An Information-Theoretic Approach. Research Seminar
Participation in workshop, seminar, course

Academy of Marketing Conference (Event)
Editorial activity

Association for Consumer Research Conference (Event)
Editorial activity

External examiner
Examination

Journal of Retailing and Consumer Services (Journal)
Editorial activity

SERVSIG 2018 Conference (Event)
Editorial activity

Mindsets, Hedonic value and Compulsive buying - 8th EMAC Regional Marketing Conference
Participation in conference -Mixed Audience

Automated Payment, Financial Decision-Making and a Public Policy Conundrum - Global Marketing Conference
Participation in conference -Mixed Audience

European Journal of Marketing (Journal)
Editorial activity

Association for Consumer Research Conference (Event)
Editorial activity

Introduction to Mediation and Moderation Effects. Research Seminar. International Business School of Beijing Foreign Studies University - Research Seminar
Participation in workshop, seminar, course

Association for Consumer Research (Event)
Editorial activity

Beijing Foreign Studies University
Visiting an external academic institution

The Role of Global Social Bonding and Consumer Ethnocentrism on Consumers' Appreciations of Product Diversity - Global Marketing Conference
Participation in conference -Mixed Audience

Sojourners' Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment - 19th AMS World Marketing Congress
Participation in conference -Mixed Audience

China Marketing International Conference
Participation in conference -Mixed Audience

Workshops on Structural Equation Modelling
Participation in workshop, seminar, course

Automated Payment: A friend of foe - European Marketing Academy Conference
Participation in conference -Mixed Audience

Cross-country study on the Effect of Product Imitation and Perceived Product Innovativeness on Product Attitude - 16th Cross-Cultural Research Conference
Participation in conference -Mixed Audience

Managing Part 1 in Marketing and the 'Marketing Me' Employability Core Skill Module
Participation in conference -Mixed Audience

International Marketing Review (Journal)
Publication peer-review

Journal of Business Research (Journal)
Publication peer-review

Association for Consumer Research (Journal)
Publication peer-review

Consumer satisfaction as a suppressor variable in the consumer ethnocentrism-repurchase intention relationship - Global Marketing Academy Conference
Participation in conference -Mixed Audience

Perceived value and its antecedents of second-hand goods from unknown online sellers - Global Marketing Academy Conference
Participation in conference -Mixed Audience

Perceived product imitation, perceived Innovativeness and value perception - AMA International Service Research Conference
Participation in conference -Mixed Audience

3rd Aston Marketing Research camp
Participation in workshop, seminar, course

Academy of Marketing SIG workshop
Participation in workshop, seminar, course

Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research
Participation in conference -Mixed Audience

2nd Aston Marketing Research Camp
Participation in workshop, seminar, course

Research Foundation - Flanders (Fonds Wetenschappelijk Onderzoek - Vlaanderen, FWO) (External organisation)
Membership of committee

AMA 7th International Service Research Conference
Participation in conference -Mixed Audience

Journal of Consumer Behaviour (Journal)
Publication peer-review

European Journal of Marketing (Journal)
Publication peer-review

LUMS Summer Research Conference
Participation in conference -Mixed Audience

Academy of Marketing Conference
Participation in conference -Mixed Audience

7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”
Participation in conference -Mixed Audience

Universitas Widya Kartika
Business Engagement

Gilang Kartika

PhD student

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Centre for Consumption Insights
Centre for Marketing Analytics & Forecasting
DSI - Society
Networks, Knowledge and Strategy
Pentland Centre

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Contact Details

Department: Marketing
Office: WP D045, D - Floor, Management School
Telephone:
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