Professor Geoffrey Easton

Emeritus

Current Research

I supervise or help supervise 5 doctoral students;

Markus Vanharanta - The Cognitive Practices of the Customer Portfolio Managers

Peter Lenney - In Search of Marketing Management

Winston Kwon - Reputational Objects; An Alternative Approach to the Analysis of the Creation, Evolution and Reproduction of Organisational Reputations

David McGregor - Changing Role of Sales Promotion in the UK Marketing Context

Alan Gilchrist - Key Account managment in a Business to Retail Market

Causal social mechanism: from the what to the why
Mason, K., Easton, G., Lenney, P. 04/2013 In: Industrial Marketing Management. 42, 3, p. 347–355. 9 p.
Journal article

Temporality in business networks: The role of narratives and management technologies
Araujo, L., Easton, G. 2012 In: Industrial Marketing Management. 41, 2, p. 312-318.
Journal article

The Co-constitutiveness Nature of Organizations and Industrial Networks: A Critical Realist Approach
Easton, G., Gilchrist, A., Lenney, P. 2012
Conference paper

Conceptualising the role of evaluation systems in markets: the case of dominant evaluators
Kwon, W., Easton, G. 2010 In: Marketing Theory. 10, 2, p. 123-143. 21 p.
Journal article

Critical realism in case study research
Easton, G. 2010 In: Industrial Marketing Management. 39, 1, p. 118-128. 11 p.
Journal article

Intuitive marketing thinking: the use of mental simulations in the industrial marketing context
Vanharanta, M., Easton, G. 2010 In: Industrial Marketing Management. 39, p. 425-436. 12 p.
Journal article

Manager-researcher relationships
Easton, G. 2010 In: The IMP Journal. 1, 4, p. 31-56. 26 p.
Journal article

One case study is enough
Easton, G. 2010 Lancaster University : The Department of Marketing
Working paper

The Wall Paper
Easton, G., Fry, J., Mason, K. 2010
Conference paper

The shaping and sustaining of commissions
Lenney, P., Easton, G., Vanharanta, H. 2010 In: Second International Symposium on Process Organization Studies (Rhodes) - 2010. N/A : unknown
Conference contribution

Boundary objects and buyer-seller relationships.
Mason, K., Easton, G. 09/2009
Other

Actors, resources, activities and commitments
Lenney, P., Easton, G. 07/2009 In: Industrial Marketing Management. 38, 5, p. 553-561. 9 p.
Journal article

The weak and wicked world of marketing management
Lenney, P., Easton, G. 2009 In: Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A : unknown
Conference contribution

"OK. I'll get that to you by Friday", commitments as mechanisms for network coordination
Lenney, P., Easton, G. 2008 In: 23rd IMP Conference (Manchester) - 2008. N/A : unknown
Conference contribution

Umbrella agreements as commitment framing devices
Lenney, P., Easton, G., Mouzas, S. 2008 In: 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A : unknown
Conference contribution

Understanding the dynamics of industrial networks using Kauffman Boolean networks
Easton, G., Brooks, R.J., Georgieva, C., Wilkinson, I. 2008 In: Advances in Complex Systems. 11, 1, p. 139-164. 26 p.
Journal article

Entrepreneurial social capital unplugged: an activity bases analysis
Bowey, J.L., Easton, G. 2007 In: International Small Business Journal. 25, 3, p. 268-298. 31 p.
Journal article

Liberating the markets for journal publications: some specific options
Easton, G. 2007 In: Journal of Management Studies. 44, 4, p. 628-639. 12 p.
Journal article

Net social capital processes
Bowey, J.L., Easton, G. 2007 In: Journal of Business and Industrial Marketing. 22, 3, p. 171-177. 7 p.
Journal article

The cognitive iron cage: the paradox of NDM in organizations
Vanharanta, M., Easton, G., Lenney, P. 2007 In: International Conference in Naturalistic Decision Making (Asilomar) - 2007. N/A : unknown
Conference contribution

The management of customer portfolios: the paradoxes of extensive and intensive prescriptions
Vanharanta, M., Easton, G. 2007 In: Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A : unknown
Conference contribution

The role of commitments in B2B relationships
Lenney, P., Easton, G., Gilchrist, A. 2007 In: 23rd IMP-Conference (Manchester) - 2007. N/A : unknown
Conference contribution

A participatory action research study of key account management changes
Lenney, P., Easton, G., Gilchrist, A. 2006 Lancaster University : The Department of Marketing
Working paper

Macro-cognitive decision making in an industrial network context
Vanharanta, M., Easton, G. 2006 In: 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006. N/A : unknown
Conference contribution

Normativity in management research in practice
Easton, G. 2005 In: Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005. N/A : unknown
Conference contribution

A participatory action research study of key account management changes
Lenney, P., Easton, G., Gilchrist, A. 2004 In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A : unknown
Conference contribution

Market forms and market models
Easton, G. 2004 Lancaster University : The Department of Marketing
Working paper

Market forms and market models
Easton, G. 2004 In: Rethinking Marketing: Developing a New Understanding of Markets. Chichester : John Wiley and Sons Ltd ISBN: 0-470-02147-0.
Chapter

Net social capital and cooperative groups: the case of groupement Quebecoise
Bowey, J.A., Easton, G. 2004 In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A : unknown
Conference contribution

Temporally embedded case comparison in industrial marketing research
Easton, G., Harrison, D. 2004 In: Critical Realist Applications in Organisation and Management Studies. London and New York : Routledge p. 194-210. 17 p. ISBN: 0-415-34510-3.
Chapter

The quiet market: a Critical Realist account of C2C exchange in the West of Ireland
McLoughlin, D., Easton, G. 2004 In: Advances in Consumer Research. 31, p. 735-739. 5 p.
Journal article

A critical realist framework for explaining changes in entrepreneurial relationships
Bowey, J.A., Easton, G. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

Evaluating the impact of B2B e-commerce: a contingent approach
Easton, G., Araujo, L.M. 2003 In: Industrial Marketing Management. 32, 5, p. 431-439. 9 p.
Journal article

Lament for a market unmade
McLoughlin, D., Easton, G., Araujo, L.M. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

Mapping industrial marketing knowledge: a study of an IMP conference
Easton, G., Bettany, S., Zolkiewski, J. 2003 In: Journal of Business and Industrial Marketing. 18, p. 529-544. 16 p.
Journal article

Marketing journals and the research assessment exercise
Easton, G., Easton, D.M. 2003 In: Journal of Marketing Management. 19, 1/2, p. 5-25. 21 p.
Journal article

One case study is enough
Easton, G. 2003 In: Academy of Marketing Annual Conference (Aston University, Birmingham ) - 2003. N/A : unknown
Conference contribution

The marketisation of health services; a case study of the UK general practitioner fundholding experiment
Easton, G., Poad, M. 2003 In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A : unknown
Conference contribution

An exploratory taxonomic study of IMP group conference papers
Easton, G., Zolkiewski, J., Bettany, S. 2002 In: 18th Industrial Marketing and Purchasing Group International Conference (Dijon, France ) - 2002. N/A : unknown
Conference contribution

Collective action in the face of international environmental regulation
Harrison, D., Easton, G. 2002 In: Business Strategy and the Environment. 11, 3, p. 143-153. 11 p.
Journal article

Marketing: a Critical Realist approach
Easton, G. 2002 In: Journal of Business Research. 55, 2, p. 103-109. 7 p.
Journal article

Patterns of actor response to environmental change
Harrison, D., Easton, G. 2002 In: Journal of Business Research. 55, 7, p. 545-552. 8 p.
Journal article

Industrial networks and B2B e-commerce: a conceptual and contingent exploration
Easton, G., Araujo, L.M. 2001 In: 17th Industrial Marketing and Purchasing Group Conference (Oslo) - 2001. N/A : unknown
Conference contribution

Case research as a methodology for industrial networks: a Realist apologia
Easton, G. 2000 In: Realist Perspectives on Management and Organisations. London and New York : Routledge ISBN: 0-415-24274-6.
Chapter

International competitiveness and trade promotion policy from a network perspective
Wilkinson, I., Mattson, L.G., Easton, G. 2000 In: Journal of World Business. 35, 3, p. 275-299. 25 p.
Journal article

Is relevance relevant?
Easton, G. 2000 In: 16th Industrial Marketing and Purchasing Group International Conference (Bath, England ) - 2000. N/A : unknown
Conference contribution

Strategic alliances: partner as customer
Perks, H., Easton, G. 2000 In: Industrial Marketing Management. 29, 4, p. 327-338. 12 p.
Journal article

A relational resource perspective on social capital
Araujo, L.M., Easton, G. 1999 In: Corporate Social Capital and Liability. Dordrecht : Kluwer Academic Publishers p. 68-87. 20 p. ISBN: 0-7923-8501-2.
Chapter

Discontinuities in networks: issues and initiatives as initiators
Easton, G., Araujo, L.M. 1999 In: Advances in International Marketing. London : JAI p. 91-108. 18 p. ISBN: 0762303182.
Chapter

Patterns of net response to environmental change
Easton, G., Harrison, D. 1999 In: 15th Industrial Marketing and Purchasing Group Conference (University College Dublin, Ireland ) - 1999. N/A : unknown
Conference contribution

Case research as a methodology for industrial networks: a Realist apologia
Easton, G. 1998 In: Network Dynamics in International Marketing. New York : Pergamon Press p. 73-87. 15 p. ISBN: 0-080-43358-8.
Chapter

Editorial
Long, G., Araujo, L.M., Childs, S.K., Easton, G. 1998 In: Lambda, Current Awareness Journal in Marketing. 7, 2
Journal article

Temporally embedded case comparison in industrial network research
Easton, G., Harrison, D. 1998 In: 14th Industrial Marketing and Purchasing Group Conference (Turku School of Economics, Turku, Finland ) - 1998. N/A : unknown p. 241-264. 24 p.
Conference contribution

Interfirm responses to heterogeneity of demand over time
Easton, G., Araujo, L.M. 1997 In: The Formation of Interorganisational Networks. Oxford : Oxford University Press p. 66-94. 29 p. ISBN: 0-19-828948-0.
Chapter

Management research and literary criticism
Easton, G., Araujo, L.M. 1997 In: British Journal of Management. 8, 1, p. 99-106. 8 p.
Journal article

On the edge of chaos: the dynamics of industrial networks
Georgieva, C., Wilkinson, I., Easton, G. 1997 In: Relationships and Networks in International Markets. New York : Pergamon Press p. 273-293. 21 p. ISBN: 0-080-43063-5.
Chapter

Parallel net adaptations
Easton, G., Harrison, D. 1997 In: 13th Industrial Marketing and Purchasing Group International Conference (IRE, Lyon, France ) - 1997. N/A : unknown p. 115-131. 17 p.
Conference contribution