Dr Helen Bruce

Lecturer in Marketing

The Interplay of Customer Experience and Commitment
Keiningham, T.L., Ball, J., Benoit, S., Bruce, H., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y., Zaki, M. 22/04/2017 In: Journal of Services Marketing. 31, 2, p. 148-160. 13 p.
Journal article

Special section: Advancing customer experience and big data impact via academic and practitioner collaboration
Burton, J., Nasr, L., Gruber, T., Bruce, H. 10/04/2017 In: Journal of Services Marketing. 31, 2, 6 p.
Comment/debate

Top

Quadruple-accredited world-ranked