Professor Margaret Hogg

Professor of Consumer Behaviour and Marketing

Profile

I joined Lancaster University Management School in May 2004 after eight years at Manchester School of Management (UMIST) [now Alliance Manchester Business School] where I had taught consumer behaviour at undergraduate and postgraduate levels; and had been MSc (Marketing) Programme Director. Before that, I had spent eight years at University College Salford, lecturing in Business Policy, Strategy and Marketing. I completed my PhD in 1995 at Manchester Business School (in consumer behaviour and retailing) via part-time study funded by University College Salford. At the beginning of my career I spent six years in marketing with K Shoes, Kendal.