Sihang WangPhD student
ALL OR NOTHING, THE LIGHT AND DARK OF SUBJECTIVE WELL-BEING: USING EASTERN UNIVERSAL DIALECTIC PHILOSOPHY TO SITUATE RISKY BEHAVIOR
This research is funded by Fulgoni scholarship, Department of Marketing, of Lancaster University.
This research argues that the Eastern “universal dialectic philosophy” may be used to enhance our understanding of the role of risky consumption within consumers’ life worlds.
Data will be collected in the field of Chinese Hip Hop culture through non-participant observation, participate ethnography, field notes and dairy, video and photography, and in-depth interviews.
Key words: risky behavior, dialecticism, Taiji, Hip Hop, subjective well-being
Graduate Teaching Assitant
University International Student Ambassador
PhD Student Representative of Supporting Learning Programme
Graduate Teaching Assistant:
MSc Marketing (University of Leicester, UK)
PhD Marketing (expected, Lancaster University, UK)