Comment & analysis
Improved tactical sales forecasting for global supply chains: how to use leading indicators?
Long term tactical sales forecasts are vital for effective steering of global supply chains. Events and changing markets can cause radical changes from business as usual. How can manufacturers update their forecasts?
The European refugee crisis: What we can learn from refugees in Sub-Saharan Africa
A blog post co-authored by economist Jean-Francois Maystadt examines the economic impact refugees have had in Africa.View the blog post on the World Bank website
The human cost of Zika is clear, but will Brazil’s economy suffer too?
Economist Geraint Johnes reflects on other outbreaks to get to grips with the likely impacts of Zika.
How do celebrity chef campaigns motivate change?
James Cronin and Gillian Hopkinson explore if, and how, celebrity chef campaigns effect change in the Journal of Marketing Management.View the article on the Journal of Marketing Management website