Dr Ben KerraneSenior Lecturer
I joined Lancaster University School of Management in June 2015 as Senior Lecturer in Marketing after three years at Manchester Business School, where I was MSc Marketing Programme Director. Before that, I spent five years at Bradford University School of Management as Lecturer in Marketing.
BSc (First class) Marketing (Lancaster), MA (distinction) Human Resource Development and Consultancy (Lancaster), PhD (ESRC funded) (Lancaster).
My research interests rest in the field of Consumer Behaviour. In particular my research explores the consumption behaviours of families and younger consumers, and I have conducted a range of research projects which investigate the transition to motherhood and fatherhood (with a current research project funded by BA Leverhulme which explores the introduction of shared parental leave), the consumer socialization process (including an Academy of Marketing funded research project which focused on how siblings act as agents of consumer learning), how children influence familial decision making (and in turn how such influence is co-constructed within the family network), and I have also conducted research projects that relate to family food production and consumption.
I have successfully guest edited (2014), with Professor Margaret Hogg (Lancaster) and Professor Shona Bettany (Westminster), a special issue of the Journal of Marketing Management ("Revisiting contemporary issues in family consumption"). My research has been published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, and Studies in Higher Education.
I have been awarded funding, alongside Dr Emma Banister (Manchester Business School), from BA Leverhulme, for a research project that investigates the introduction of shared parental leave policy ("Exploring the transition to fatherhood: shared parental leave and the experiences of new fathers"). This is a two year project (July 2015-June 2017) which involves a range of qualitative research methods.
I have also been awarded funding, with Professor Shona Bettany (Westminster), from the Academy of Marketing Research Funding Initiative (2012) for a project that explored how siblings act as agents of consumer learning for children ("Siblings as socialization agents: exploring the role of 'sibship' in the consumer socialization of children").
PhD Supervision Interests
I am interested in supervising PhD students in the broad area of Consumer Behaviour, particularly students who wish to pursue doctoral research within the field of family consumption or issues which relate to younger consumers and consumption.
Cultural hindrances to ‘involved fathering’ in the context of SPL
Kerrane, B.A., Banister, E. 4/04/2017
The socio-materiality of parental style: negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market
Bettany, S., Kerrane, B.A. 11/2016 In: European Journal of Marketing. 50, 11, p. 2041-2066. 26 p.
Can men mother?: employed men’s experiences of shared parental leave and conceptions of fatherhood
Kerrane, B.A., Banister, E. 14/03/2016
Shared parental leave: baby steps towards equal child rearing?
Kerrane, B.A., Banister, E. 9/03/2016
Siblings as socialization agents: exploring the role of 'sibship' in the consumer socialization of children
Kerrane, B., Bettany , S.M., Kerrane , K. 2015 In: European Journal of Marketing. 49, 5-6, p. 713-735. 23 p.
“Big mother” is watching you: the baby hacking trend of surveillant seduction in child consumer socialisation
Bettany, S., Kerrane, B. 2015
The material-semiotics of fatherhood: the co-emergence of technology and contemporary fatherhood
Bettany, S., Kerrane, B., Hogg, M. 07/2014 In: Journal of Business Research. 67, 7, p. 1544-1551. 8 p.
Figuring the post-avian domestic chicken: voluntary simplicity and the not-so- simple life
Bettany, S., Kerrane, B. 1/01/2014
Exploring the role siblings play in the consumer socialization of children
Kerrane, B., Bettany, S. 2014
Participative pedagogies, group work and the international classroom: an account of students’ and tutors’ experiences
Elliott, C., Reynolds, M., Kerrane, B. 2014 In: Studies in Higher Education. 39, 2, p. 307-320. 14 p.
Re-visiting contemporary issues in family consumption
Kerrane, B., Bettany , S.M., Hogg, M. 2014 In: Journal of Marketing Management. 30, 15-16, 6 p.
Siblings as socialization agents: exploring the role of “sibship” in the consumer socialization of children
Kerrane, B., Bettany, S. 1/01/2013
The material semiotics of fatherhood: the co-emergence of technology and the contemporary father
Kerrane, B., Bettany, S., Hogg, M. 1/01/2013
Shared or non-shared?: children's different consumer socialization experiences within the family environment
Kerrane, B., Hogg, M. 2013 In: European Journal of Marketing. 47, 3-4, p. 506-524. 19 p.
Negotiating the new father: the consumption of technology within the contemporary family
Kerrane, B., Bettany, S., Hogg, M. 1/01/2012
Children's strategies in practice: exploring the co-constructed nature of children's influence strategies in family consumption
Kerrane, B., Hogg, M., Bettany, S. 2012 In: Journal of Marketing Management. 28, 7-8, p. 809-835. 27 p.
How best to get their own way: children's influence strategies within families
Kerrane, B., Hogg, M. 2012 In: Advances in Consumer Research. 39, p. 366-373. 8 p.
Helping or Hindering?: The ambivalent role of siblings as socialization agents within family consumption
Kerrane, B., Hogg, M. 1/01/2011
How best to get their own way?: Children's influence strategies within families
Kerrane, B., Hogg, M. 1/01/2011
Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption: "All in the family: Intra-family coalitional influences on consumption" ACR special session
Kerrane, B., Hogg, M. 2011 In: Advances in Consumer Research. Association for Consumer Research 1 p.
The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption
Bettany , S.M., Kerrane, B. 2011 In: European Journal of Marketing. 45, 11-12, p. 1746-1756. 11 p.
The impact of family micro-environments on children's consumer socialization
Kerrane, B., Hogg, M.K. 2009 In: Association for Consumer Research (San Francisco) - 2008. Duluth, MN : Association for Consumer Research