Dr Leighanne HigginsLecturer
I am interested in the area of consumer behaviour, and teach many of the CB courses here at LUMS marketing department. My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.
MKTG101: Introduction to Marketing (Consumer Behaviour)
MKTG225: Consumer Behaviour
MBA 502: Marketing (Consumer Behaviour)
PhD in Marketing (University of Strathclyde, Glasgow)
MRes in Business (University of Strathclyde, Glasgow)
BA (Hons) International Business and Modern Languages (University of Strathclyde, Glasgow)
2009-2013: ESRC (1+3) Studentship (MRes and PhD)
June 2016-September 2017: LUMS Pump Priming Funding to investigate illness and disability access barriers to the touristic marketplace.
PhD Supervision Interests
I am willing to discuss possible supervision with candidates interested in sacred consumption, investigating the relationship between religion and marketplace structures and religious and secular pilgrimage.
Selected Publications Show all 5 publications
Faith hope and love: doing family through consuming pilgrimage
Higgins, L., Hamilton, K. 2014 In: Journal of Marketing Management. 30, 15-16, p. 1577-1596. 20 p.
Is the crucifix sacred?: exploring the Catholic consumption of sacred vessels in building connection with the sacred
Higgins, L., Hamilton, K. 2011 In: NA - Advances in Consumer Research. Duluth, Minn. : Association for Consumer Research p. 300-306. 7 p.
Sacred places: an exploratory investigation of consuming pilgrimage
Higgins, L., Hamilton, K. 2011 In: NA - Advances in Consumer Research. Duluth : Association for Consumer Research