Dr Leighanne Higgins

Lecturer

Profile

I am interested in the area of consumer behaviour, and teach many of the CB courses here at LUMS marketing department. My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.

Selected Publications Show all 5 publications

Faith hope and love: doing family through consuming pilgrimage
Higgins, L., Hamilton, K. 2014 In: Journal of Marketing Management. 30, 15-16, p. 1577-1596. 20 p.
Journal article

Is the crucifix sacred?: exploring the Catholic consumption of sacred vessels in building connection with the sacred
Higgins, L., Hamilton, K. 2011 In: NA - Advances in Consumer Research. Duluth, Minn. : Association for Consumer Research p. 300-306. 7 p.
Paper

Sacred places: an exploratory investigation of consuming pilgrimage
Higgins, L., Hamilton, K. 2011 In: NA - Advances in Consumer Research. Duluth : Association for Consumer Research
Paper