Programme content

The MSc in Marketing Analytics consists of compulsory and optional modules, plus a project. The compulsory modules ensure that you have a firm grounding in important subjects. The wide range of optional modules allows you to specialise in subjects that particularly interest you.

‌Phase 1: October to December

There are four compulsory modules:

Phase 2: January to May

Runs from January to mid-May, through the Lent Term and for part of the Summer Term. As well as continuing with 'Problem Solving Skills for Consultants' (see above) you choose a further six 10-credit modules. These must include at least three of the following:

Other available options include:

Phase 3: May to September

After the taught modules, you work on a 60-credit project, usually based in an organisation, on which you write a report for the client and an academic dissertation.