Programme content

The MSc in Management Science and Marketing Analytics consists of compulsory and optional modules, plus a project. The compulsory modules ensure that you have a firm grounding in important subjects. The wide range of optional modules allows you to specialise in subjects that particularly interest you.

‌Phase 1: October to December

There are four compulsory modules:

  • Problem Solving Skills for Consultants
  • Spreadsheet Modelling
  • Applying Statistical Models in Business
  • Introduction to Management Science and Marketing Analytics

Phase 2: January to May

Runs from January to mid-May, through the Lent Term and for part of the Summer Term. As well as continuing with 'Problem Solving Skills for Consultants' (see above) you choose a further six 10-credit modules. These must include at least three of the following:

  • Forecasting
  • Data Mining for Marketing, Sales and Finance
  • Marketing Research Methods
  • Marketing Analytics and Modelling

Other available options include:

  • Problem Structuring
  • Computer Simulation
  • Introduction to Computer Programming using C and C++
  • SAS Programming for Business Analytics
  • Stochastic Modelling
  • Optimisation and Heuristics
  • Logistics
  • Operations and Supply Excellence
  • Strategic Sourcing
  • Pricing Analytics and Revenue Management
  • E-Marketing

Phase 3: May to September

After the taught modules, you work on a 60-credit project, usually based in an organisation, on which you write a report for the client and an academic dissertation.

  • Masters Research Project