MSc Management Science & Marketing Analytics

Why apply for the Masters in Marketing Analytics?

Marketing Analytics is ideal for you if you wish to work on marketing problems to support decision making in organisations. On the programme, we emphasise the analytical aspects of marketing problems, as well as the fundamentals of Management Science and Marketing. There is a large demand for business and market analysts with good quantitative and modelling skills, particularly in retail and marketing. Graduates from this course can expect to work as market or marketing analysts, business consultants or analysts, and marketing researchers.

Who is it for?

You should have, or be expecting, a first degree that includes some mathematics and statistics; for example, science, engineering, business studies or economics, as well as mathematics or statistics.

What will I study?

The Masters in Marketing Analytics is a flexible degree scheme in which you choose subjects that interest you and also attend compulsory core modules. The programme prepares you to use your analytical skills in marketing. You will develop marketing and business modelling skills in SAS, SPSS and Excel, and will cover topics such as forecasting, market research and data-based analysis, customer relationship management and data mining.  Overall, this will give you a grounding in a range of marketing analytics and predictive analytics techniques.

Will it prepare me for work?

The taught element of the programme includes modules that help you to improve your professional skills as well as your analytical abilities. The taught modules end in May and are followed by a significant real-life project that runs until mid-September. In this, you will develop professional skills by working for 16 weeks as a consultant to one of our client companies, whilst being supervised by a member of staff. This is an excellent preparation for the world of work. Students on the programme have, in the past, written dissertations based on projects with organisations such as Tesco, ITV, BT, Barclaycard, GE Money and Thames Water.

What about further study?

The Marketing Analytics MSc can also serve as a springboard for further study for a PhD.

Are there any scholarships and other funding?

There are some scholarships available, please see the scholarship page for further details.

Real-world projects

Lego project Play this video

Lego project

16-week client-based projects form the culmination of the programme. In this video Adelino Dos Santos discusses his project with Lego.