The programme is primarily aimed at graduates who have already encountered a significant amount of marketing material in their undergraduate degrees, or students who have completed management/business studies degrees that have captured marketing experience after their graduation. It is not a programme to introduce students to the subject; rather it aims to allow participants to enrich and to build on their existing knowledge as a base for a career in marketing management, or for further study at PhD level.
Applicants are expected to hold a good degree in Marketing or in a related business subject with a significant marketing component. Applicants with good degrees in other subjects with significant practical experience in marketing may also be considered where they are able to demonstrate a post-graduation intellectual interest and training/education in marketing. By good degree, we are looking for an Upper Second Class honours, or 3.2 GPA on a 4-point scale or an average of B+.
English language requirements
Studying at Masters level demands a high level of fluency in written and spoken language, and excellent comprehension. For this reason, non-native speakers of English are normally asked to demonstrate their English language competence by taking one of the internationally recognised tests below.
Our minimum language requirements for postgraduate study at LUMS are:
- IELTS 7.0, with at least 6.0 in each element
- Pearson Academic (PTE) 70, with at least 55 in each element
- Cambridge Certificate of Proficiency in English (CPE) grade C
Please note: IELTS and Pearson scores are valid for two years from the test date.
English language tests marginally below these levels?
If you are clearly a strong applicant in other respects, we may consider you for one of our pre-sessional English language courses. In this case, the offer of place on the Masters programme could depend on successful completion of this course, and additional fee is charged. We have designed these courses to help you improve your English to the level needed for your academic programme.
If you need to attend one of these courses, we will send you further information at the offer stage.