MSc Marketing

Designed for talented graduates who have not studied marketing before, this new Masters programme in Marketing focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

The MSc Marketing takes you on a developmental journey to give you precisely the kind of skills and knowledge needed to become an effective (and reflective) marketing practitioner.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

Through international cases, simulations and projects, the MSc Marketing will expose you to many different marketing contexts – culminating in the marketing 'Deep Dive' dissertation in the final term. Here you work in collaboration with key industry players to come up with solutions to a current and pressing problem, and present your findings to an expert panel of marketing practitioners and academics.

Three routes through this Marketing Masters programme allow you to tailor your study to your career ambitions – whether that is to work in marketing and PR where communication skills are central, in managerial roles concerned with business development and growth, or in shaping your own business or developing a social enterprise.

Introducing the MSc Marketing

Introducing the MSc Marketing Play this video

Introducing the MSc Marketing

Programme Director Dr Katy Mason explains who the MSc Marketing is designed for and how it will benefit your career.

MSc Marketing teamwork

Building teams on the MSc Marketing Play this video

Building teams on the MSc Marketing

Students spend a day in the beautiful English Lake District, working on practical exercises that help build their groupwork skills.

MSc Marketing students benefit from the prestigious Chartered Institute of Marketing's Graduate Gateway.

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