Business Management Challenge

The first of the four ‘Challenges’ which you will undertake on the Lancaster MBA, the Business Management  Challenge, is a business simulation which gives you the chance to apply your learning to the complex organisational issues involved in developing and deploying a ‘go-to-market’ strategy.

Running intensively over four days, this Challenge tests your ability to think strategically when analysing complex problems and developing solutions. It drives you to think holistically about business issues, and integrates the functional learnings of the first 10 weeks of the programme – Finance, Micro-economics, Marketing and Operations. And it provides yet another opportunity to practise your team-working, deliberative and presentational skills.

You work in executive teams of four to six students, and your challenge is to manage a business through an eighteen month period. Each team is given the initial investment capital required, and you can use this money to build a factory, open a sales offices, and design brands or products.

At the end of your first year of trading, each team has to prepare an investment pitch and present a convincing case to the board of the holding company in order to acquire further funding to grow the business. For this you will need to deliver a succinct oral presentation of your business plan. You then continue trading for two further quarters, giving you time to act upon the finance decisions and make any additional changes.

The simulation is oriented around strategic corporate management, and addresses business areas such as marketing, product development, sales, human resource management, financial analysis, accounting, manufacturing and quality management. It therefore requires you to pull together your learning from across the various modules of the programme.

Assessment

Group presentation.