Country of origin: China
Lecturer, Xi'an Jiaotong-Liverpool University
Before coming to Lancaster, I had worked in the field of supply chain management at Intel Corporation and Emerson Electric for five years. During that period, I always encountered management issues due to demand fluctuation in the upstream of the supply chain. Thus, I decided to pursue a PhD degree overseas in the area of demand forecasting and market analytics.
Knowing the world-class research quality of Lancaster University Management School and the Lancaster Centre for Forecasting (LCF), I came to the UK in October 2008 and started my PhD in the Department of Management Science. My PhD was fully funded by a LUMS Doctoral Studentship followed by a Peel Trust studentship in my fourth year. My research focused on investigating the value of consumer preferences on demand forecasting in emerging markets, for which I used the Chinese car market as a case study. My PhD course was an exciting and challenging experience under the supervision of Dr Didier Soopramanien, along with great support from other staff in the Department of Management Science and LUMS.
The PhD research experiences and teacher training at Lancaster University enabled me to get a job offer in late 2011 when I was writing my thesis. Since May 2012, I have been working as a Lecturer at the International Business School Suzhou (IBSS) of Xi’an Jiaotong-Liverpool University in Suzhou (half an hour by high speed train to Shanghai), which was jointly established by the University of Liverpool in the UK and Xi’an Jiaotong University in China. I have achieved the Fellowship of the Higher Education Academy (FHEA) and my research has been published in globally recognized journals, including: Technological Forecasting & Social Change, Journal of Business Research, and Transportation Research Part D: Transport and Environment.