What Will You Study
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.
Your degree programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life advertising research project for an advertising, design or media agency or client company.
In your first year, you’ll study a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing and two options of your choice from other departments around the university. In your second year you’ll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Marketing Simulation; Routes to Market; and Consumer Behaviour in your second year.
Part of your studies will involve a real life advertising project for an adverting, design or media agency, or client company. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.
In the third year, your core subjects include Strategic Marketing, Brand Strategy and Critical and Creative Communications.
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
- Consumer Behaviour
- Digital Marketing
- Marketing Learning Community - Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
- Brand Strategy
- Critical & Creative Communications
- Global Marketing Management
- Marketing Learning Community - Final year
- Research Consultancy
- Strategic Marketing
- Strategic Marketing Planning
- Advanced Topics in Consumer Behaviour
- Business-to-Business Marketing
- Managing Marketing Innovation
- Marketing of Services
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
A Level AAA
International Baccalaureate 36 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
Access to HE Diploma Distinctions in the majority of units
Other Qualifications We welcome applications from students with other internationally recognised qualifications. For more information please visit the international qualifications webpage or contact the Undergraduate Admissions Office directly.
GCSE Mathematics (B); English Language (B)
IELTS 6.5 (with at least 5.5 in each component)
General Studies Offers normally include General Studies if it is taken as a fourth A level
Combination of Qualifications Applications from students with a combination of qualifications are welcomed, for further advice please contact the Undergraduate Admissions Office directly.
Taking a gap year Applications for deferred entry welcomed
Contact Undergraduate Admissions Office + 44 1524 592028 or via firstname.lastname@example.org
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
We set our fees on an annual basis and the 2017-18 entry fees have not yet been set.
As a guide, our fees in 2016 were:
|UK/EU (2016)||Overseas (2016)|
Lancaster University's priority is to support every student to make the most of their life and education and we have committed £3.7m in scholarships and bursaries. 400 students each year will be entitled to bursaries or scholarships to help them with the cost of fees and/or living expenses. Our financial support depends on your circumstances and how well you do in your A levels (or equivalent academic qualifications) before starting study with us.
Scholarships recognising academic talent:
- An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
- An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A, or the equivalent academic qualifications. In addition, students from household incomes of less than £42,600 who achieve higher entry grades of A*, A*, A (or equivalent academic qualifications), will also be awarded our £2,000 Academic Scholarship in their first year of study.
- An Excellence Scholarship which forms part of the Unconditional Offer Scheme for full time UK applicants with outstanding academic profiles within a number of academic departments.
Bursaries for life, living and learning
- A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
Any financial support that you receive from Lancaster University will be in addition to government support that might be available to you (eg fee loans) and will not affect your entitlement to these.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.