What Will You Study

Lancaster’s Marketing and Design degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life.

You’ll develop a solid grounding in Design principles and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and advertising. Also in your final year, you will carry out a design research consultancy project with ‘live’ clients.