What Will You Study
LUMS provides immense scope for creativity and intellectual growth, and opportunities for networking with corporate leaders.
In today's graduate job market, I believe that having studied abroad will set me apart from other employees.
On this degree you will receive an excellent grounding in Marketing, including the role and importance of market research and analysis as well as understanding consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. You will also select from a wide variety of optional modules.
We make sure all students have opportunities to gain real world experience. On this three-year Marketing course, you will carry out market research projects with ‘live’ clients – including international brands, agencies, charities and local industries – to develop your professional consulting abilities.
You’ll begin your degree with a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing, including marketing research and the analysis of marketing problems. You also choose two minor subjects, taught by other departments around the University to broaden your academic horizons in your first year.
In the second year, your core subjects include Marketing Research; Marketing Simulation; Consumer Behaviour and Marketing in the Supply Chain. You’ll complete your degree with final-year modules such as Strategic Marketing; Marketing Research and Consultancy Project; Brand Strategy; Topics in Consumer Behaviour and Organisational Marketing.
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
- Consumer Behaviour
- Marketing Learning Community - Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
- Marketing Learning Community - Final year
- Marketing Research and Consultancy Project
- Strategic Marketing
- Advanced Topics in Consumer Behaviour
- Brand Strategy
- Business-to-Business Marketing
- Critical & Creative Communications
- Marketing of Services
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
A Level AAB
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
Access to HE Diploma Distinctions in the majority of units
Other Qualifications We welcome applications from students with other internationally recognised qualifications. For more information please visit the international qualifications webpage or contact the Undergraduate Admissions Office directly.
GCSE Mathematics (B); English Language (B)
IELTS 6.5 (with at least 5.5 in each component)
General Studies Offers normally include General Studies if it is taken as a fourth A level
Combination of Qualifications Applications from students with a combination of qualifications are welcomed, for further advice please contact the Undergraduate Admissions Office directly.
Taking a gap year Applications for deferred entry welcomed
Contact Undergraduate Admissions Office + 44 1524 592028 or via email@example.com
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
We set our fees on an annual basis and the 2017 entry fees have not yet been set. For guidance please look at the courses for 2016 entry.
Lancaster University's priority is to support every student to make the most of their life and education and we have committed £3.7m in scholarships and bursaries. 400 students each year will be entitled to bursaries or scholarships to help them with the cost of fees and/or living expenses. Our financial support depends on your circumstances and how well you do in your A levels (or equivalent academic qualifications) before starting study with us.
Scholarships recognising academic talent:
- An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
- An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A, or the equivalent academic qualifications. In addition, students from household incomes of less than £42,600 who achieve higher entry grades of A*, A*, A (or equivalent academic qualifications), will also be awarded our £2,000 Academic Scholarship in their first year of study.
- An Excellence Scholarship which forms part of the Unconditional Offer Scheme for full time UK applicants with outstanding academic profiles within a number of academic departments.
Bursaries for life, living and learning
- A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
Any financial support that you receive from Lancaster University will be in addition to government support that might be available to you (eg fee loans) and will not affect your entitlement to these.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.