What Will You Study
You will receive an excellent grounding in all areas of Marketing, including insights into consumer behaviour, marketing channels and the role and importance of market research and analysis. You will learn about Marketing as a management function and develop your knowledge of strategic marketing planning.
On our three-year Marketing degrees, you will carry out market research projects with ‘live’ clients – including international brands, charities and local companies – to develop your professional consulting abilities.
In addition to giving you an excellent grounding in Marketing, the course allows you to experience a broad range of learning experiences, such as group projects, enabling you to grow your personal as well as academic skills. You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience. The chance to study at one of our partner institutions, in another country, in your second year will give you an international perspective and allow you to broaden your horizons.
Graduates have gone on to positions as Market Research Assistants, Assistant Brand Managers, Account Executives, and Marketing Managers among others.
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
- Advanced Topics in Consumer Behaviour
- Brand Strategy
- Business-to-Business Marketing
- Critical & Creative Communications
- Global Marketing Management
- Managing Marketing Innovation
- Marketing of Services
- Strategic Marketing
- Strategic Negotiation : Making Sustainable Deals
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
A Level AAB
GCSE Mathematics grade B, English Language grade B
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
Access to HE Diploma in a relevant subject with 30 Level 3 credits at Distinction and 15 Level 3 credits at Merit
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via firstname.lastname@example.org
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Students may get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
We set our fees on an annual basis and the 2018-19 entry fees have not yet been set.
As a guide, our fees in 2017-18 were:
|UK/EU (2017-18)||Overseas (2017-18)|
Lancaster University's priority is to support every student to make the most of their life and education and we have committed £3.7m in scholarships and bursaries. Our financial support depends on your circumstances and how well you do in your A levels (or equivalent academic qualifications) before starting study with us.
Scholarships recognising academic talent:
- An Academic Scholarship of £2,000 for the first year of study for full-time UK, Channel Islands and Isle of Man students who achieve A*,A*,A in their A level examinations (or equivalent academic qualifications) and who place Lancaster as their firm choice. This is awarded regardless of household income.
- An Access Scholarship of £1,000 for each year of study for all UK students with household incomes of less than £42,600 who achieve A level grades of A*,A, A in their A level examinations (or the equivalent academic qualifications). In addition, students from household incomes of less than £42,600 who achieve higher entry grades of A*, A*, A (or equivalent academic qualifications), who place Lancaster as their firm choice will also be awarded our £2,000 Academic Scholarship in their first year of study.
Continuation of the Access Scholarship is subject to satisfactory academic progression.
Students may be eligible for both the Academic and Access Scholarship if they meet the requirements for both.
- An Excellence Scholarship which forms part of the Unconditional Offer Scheme for full time UK, Channel Islands and Isle of Man applicants with outstanding academic profiles within a number of academic departments.
Bursaries for life, living and learning:
- A Lancaster bursary of £1,000 for each year of study for all students from the UK with a household income of less than £42,600.
Students from the UK eligible for a bursary package will also be awarded our Academic Scholarship and/or Access Scholarship if they meet the criteria detailed above.
Any financial support that you receive from Lancaster University will be in addition to government support that might be available to you (eg fee loans) and will not affect your entitlement to these.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Please note that this information relates to the funding arrangements for 2017, which may change for 2018.
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.