What Will You Study
You will receive an excellent grounding in all areas of Marketing, including insights into consumer behaviour, marketing channels and the role and importance of market research and analysis. You will learn about Marketing as a management function and develop your knowledge of strategic marketing planning.
On our three-year Marketing degrees, you will carry out market research projects with ‘live’ clients – including international brands, charities and local companies – to develop your professional consulting abilities.
In addition to giving you an excellent grounding in Marketing, the course allows you to experience a broad range of learning experiences, such as group projects, enabling you to grow your personal as well as academic skills. You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience. The chance to study at one of our partner institutions, in another country, in your second year will give you an international perspective and allow you to broaden your horizons.
Graduates have gone on to positions as Market Research Assistants, Assistant Brand Managers, Account Executives, and Marketing Managers among others.