What Will You Study
The BSc Marketing was very challenging; this in turn motivated me to strive and excel at every piece of coursework....
In today's graduate job market, I believe that having studied abroad will set me apart from other employees....
Lancaster’s Marketing and Design degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life.
You’ll develop a solid grounding in Design principles and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and advertising.
In your first year, you’ll begin your degree with a core first-year marketing module, which provides a rigorous introduction to key concepts and techniques in marketing and Introduction to Design and you’ll select from a choice of optional courses. Your second-year courses include Marketing Research; Design Thinking; Marketing in the Supply Chain, and Consumer Behaviour. You’ll complete your degree with modules such as Strategic Marketing; Brand Strategy, and Design and Innovation.
Related CoursesDownload Prospectus
- Film, Media and Cultural Studies : BA Hons
- Advertising and Marketing : BA Hons
- Dance and Creative Writing : BA Hons
- Dance and English Literature : BA Hons
- Dance and Film : BA Hons
- Dance and French Studies : BA Hons
- Dance and German Studies : BA Hons
- Dance and Spanish Studies : BA Hons
- Dance and Theatre : BA Hons
- Design Interactions : BA Hons
- Film : BA Hons
- Film and Creative Writing : BA Hons
- Film and English Literature : BA Hons
- Film and Philosophy : BA Hons
- Film and Sociology : BA Hons
- Film and Theatre : BA Hons
- Fine Art : BA Hons
- Fine Art and Creative Writing : BA Hons
- Fine Art and Dance : BA Hons
- Fine Art and Film : BA Hons
- Fine Art and Theatre : BA Hons
- French Studies and Film : BA Hons
- French Studies and Theatre : BA Hons
- German Studies and Film : BA Hons
- German Studies and Theatre : BA Hons
- IT for Creative Industries : BSc Hons
- IT for Creative Industries (with Industrial Experience) : MSci Hons
- Marketing : BSc Hons
- Marketing (Study Abroad) : BSc Hons
- Marketing Management : BSc Hons
- Marketing Management (Study Abroad) : BSc Hons
- Marketing with Psychology : BSc Hons
- Spanish Studies and Film : BA Hons
- Spanish Studies and Theatre : BA Hons
- Theatre : BA Hons
- Theatre and Creative Writing : BA Hons
- Theatre and English Literature : BA Hons
Lancaster degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their degree. The following is an example list of modules which our previous students have studied.
- Introduction to Design
- Introduction to Marketing
- Marketing Learning Community - First Year
- Consumer Behaviour
- Design Management
- Design Thinking
- Marketing Learning Community - Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
- Brand Strategy
- Design Research Consultancy Project
- Innovation and Design
- Marketing Learning Community - Final year
- Strategic Marketing
Lancaster University offers the chance to follow a structured study programme or the option to devise a more flexible programme. We divide academic study into 2 sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). In Part 1 you will take three units of assessment which, depending upon your programme, will be drawn from one, two or three different academic subjects, a higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
General Studies: Accepted as one of 3 A-levels
Preference: Three A-levels
Key skills: Not included in offer
GCSE: Maths and English Language (grade B in both)
Scottish Highers: ABBBB
Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects.Please contact the Undergraduate Admissions Office (01524 592028) for further information
International Bacc: 35 pts overall with 16 pts from best three HL courses
BTEC: Overall grades DDD
Mature students: Applications welcome; recent experience of formal assessed study is required. Please contact the Undergraduate Admissions Office (01524 592028) for further information
Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.
Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.
Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
Lancaster University has committed £3.7m in scholarships and bursaries to help with your fees and living costs. Our financial support depends on your circumstances and how well you do in your A-levels (or equivalent academic qualifications) before starting study with us.
Lancaster University's priority is to support every student to make the most of their life and education. For students starting their study with us in 2015, over 600 each year will be entitled to bursaries and/or scholarships to help them with the cost of fees and/or living expenses. For UK students entering in 2015 we will have the following financial support available:
- An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
- An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A or the equivalent academic qualifications
- A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
*All of the financial awards above are subject to approval by the Office for Fair Access July 2014.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.