Over Autumn 2017 our Marketing Department will be hosting a lecture series which is designed to acquaint prospective students with an insight into the field of Marketing. Each seminar offers a methodical approach to the study of Marketing offering an in-depth introduction to the subject. The series is designed to be attended in sequence, from introduction session through to the concluding session. However, attendees are welcome to attend select sessions if they prefer.
Lecture One : Introduction to Marketing (A Lecture Simulation)
This session provides an Introduction to Marketing, with focus on the area of Consumer Behaviour through a simulated lecture format. This will enable students to not only understand and appreciate Marketing as a discipline but also to gain perspective on what to expect from a lecture especially here at Lancaster University Marketing Department.