Isabelle Rücker

Country of origin: Germany

Industry Manager Agency Big 6, Google (Germany)

The degree which Isabelle studied, BBA European Management (German), is no longer available. It has been superseded by BBA International Business Management (German).

Lancaster University Management School has an excellent reputation as one of the leading European management schools. Besides its diverse student and faculty body, the degree structure of the BBA International Business Management programme is unique.

The degree has given me the opportunity to study at two different universities, in two different countries - and receive a double degree within four years. I felt that this was the perfect starting position for a future career in the international business environment. Being open-minded, flexible and able to work in multinational teams, have become a “must” in today’s business world.

Being part of such a diverse and international business degree is challenging, but at the same time very rewarding. The compulsory modules in my first and second year gave me an excellent insight into the field of management, especially management consulting. Working on individual assignments as well as working in teams has taught me to focus on research-oriented tasks - as well as to tackle real-life business case studies - and to solve group assignments in an efficient and fast way.

One of the main features of this degree is spending two years at a partner university in Reutlingen in Germany; Madrid in Spain; Reims in France or Piacenza in Italy. I chose to spend the last two years of my degree in my home country Germany at the ESB Business School Reutlingen. ESB Reutlingen is ranked as Germany’s number 1 'Fachhochschule' as well as being one of the top three business schools in Germany.

Due to LUMS’s excellent business network, students can gain valuable practical experience throughout their degree. Looking back I have done three work placements, two lasting for 12 weeks each and one lasting for 20 weeks.

During my first work placement I was working for a mid-size lighting company – Zumtobel Lighting GmbH - in Austria within the public relations and marketing communications department. After my second year I was working for Ernst & Young in Stuttgart, Germany for three months. I was lucky and got the chance to travel to the US (Philadelphia and NYC) for two weeks as part of an audit project. My third and final internship was in Hamburg, Germany at the Beiersdorf AG. Working five months for the international marketing department for the brand NIVEA FOR MEN was an invaluable experience for me.

Overall, the work placements provided me with a broad-based and general knowledge about the different business fields. I decided not to specialise in only marketing, but to also get an insight into the controlling and finance field.

In addition, LUMS and the ESB are active in the political field. For the first time in the history of the ESB Business School Reutlingen, a group of 20 students took part in the National Model United Nations 2009 in New York, a simulation of the United Nations where the best 3,500 students from 29 different countries participate as international diplomats. I was fortunate to be part of this amazing experience and to represent the IPBS degree in New York.

LUMS and the ESB not only stand out for their excellent academic teaching, but also for their fabulous student life (social activities, sport clubs, parties, excursions, integration weekend, international business weekend annually, etc.) What has made the past four years so unique for me, have been the PEOPLE and the fun we had together! I have made friends for life from all over the world. Being part of this degree makes you feel you're part of a big 'family'.

I finished my degree in June 2009 and began looking for a job within the consulting industry. I’m sure LUMS and the ESB have provided me with the best skills and spirit I need for the business world. Being an 'old girl' and part of the Euro Alumni club, the LUMS/ESB spirit will accompany me throughout the next few years.