Undergraduate study in Marketing
Academically stretching degrees that prepare you for the changing demands of global business.
Academically stretching degrees that prepare you for the changing demands of global business.
Guardian Subject League Tables 2024
Complete University Guide 2024
Complete University Guide 2024
graduates in graduate-level work or further study after 6 months (Guardian 2024)
Originally, marketing was concerned with our basic needs and the use of expertise to deliver the right products, with the right packaging and promotion, to the right place at the right price and time.
In an internet-connected world, the application of marketing principles to politics, culture and consumption has become far more sophisticated and creates new demands for relevant knowledge, skills and expertise. Helping you acquire these skills is at the heart of our degrees.
Working with some of Europe’s leading academics and managers offers you the opportunity to develop your practical skills and conceptual capabilities and become a key player in the world of marketing, advertising, and online communications. Whichever programme you select, the research-led teaching that informs your degree will provide practical and real-world examples and experiences for you to explore with your tutors.
Our graduates have an excellent record of employment, and obtain challenging and fulfilling posts with blue chip organisations, major advertising and media agencies, as well as a host of other business, government, and charitable organisations.
An exciting range of degrees in Marketing, Advertising and Design, including four-year courses with a year abroad or with a placement in industry.
Selected entry year
Discover some of the benefits of studying in Lancaster's Department of Marketing
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Lancaster University has joined forces with CIM to give students on selected courses the opportunity to gain professional qualifications through the CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
CIM Accredited Degree