Michael Wimmer

Country of origin: Austria

Strategic Marketing Intern, Bosch Siemens Home Appliances

When I left Austria in 2007, I could never have imagined that the three years studying for my BSc Business Studies degree at Lancaster University Management School would be such a huge cornerstone in my life. Now that I have completed the course, I can recommend it to other hard-working and open-minded students who are interested in business.

Besides the high-quality in teaching, I also had the chance to get to know people from around the globe and gained very important and valuable friendships throughout my time here at LUMS.

Being a Business Studies student at one of the top five business schools in the UK is not always a walk in the park but my degree has not only challenged me on several levels, it has also made me understand, value and critically question important characteristics of the constantly changing business environment.

My degree has definitely equipped me with the essential skills and theoretical knowledge that will provide an advantage in the job market for my future career.

Studying in China

At the end of my second year I felt like experiencing another change of scenery and I signed up for the exchange programme at Peking University's Guanghua School of Management. Luckily, I got in and I was exposed to a whole new world, a new way of thinking and a new way of teaching and doing business.

I not only enjoyed being an exchange student at Peking University because the professors where very student-oriented and the courses well structured and well designed, but also because I had the unique opportunity to network with several top European managers who gave me valuable advice and insights. In Beijing, I actually realised how valuable networking can be, as one manager opened the door for an interview at one of the largest companies in Austria.

Furthermore, the city had been completely renewed for the Olympics in 2008. The infrastructure, security, night life and entertainment are only a few factors that western cities actually have to catch up with. After I finished my studies at Guanghua School of Management, I still had enough time to travel across the country for three weeks which was an amazing and unforgettable experience.

On graduation from Lancaster I returned to China to start a strategic marketing internship at Bosch Siemens Home Appliances, a German company based near Shanghai. I am definitely planning on expanding my existing comprehensive business knowledge gained at LUMS in the form of a Masters in International Business once I return from China.

Finally, I can only recommend the BSc Business Studies programme and strongly emphasise the infinite experiences, opportunities and challenges an exchange semester brings with it.