'There’s no shame in being materialistic – it could benefit society'


31 May 2018 10:10
A woman carrying lots of shopping bags on an escalator inside a shopping centre © Photo by freestocks.org on Unsplash

In this piece for The Conversation, Dr Sandra Awanis (Marketing) talks about the 'good side' of materialism, and how businesses and policymakers could use it to benefit wider society.

You can read the article here.

Dr Awanis' research paper has been selected by Nature to form part of their 'Change the World, One Article at a Time' campaign. This initiative sees Editors-in-Chief of Springer Nature journals choose 'world changing articles' published in 2017 that could have the most impact on society's pressing problems.

The following video, produced by Springer Nature, explains more about the significance of Dr Awanis' research:


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