Relative Insight

Relative Insight helps brands find authenticity by turning language into data. The way in which brands speak to consumers is critical for resonance - we explore and monitor how consumers actually speak at massive scale and enable brands to create super targeted communications to them.

Built on 10 years of PhD research in criminal linguistics, the technology was designed to detect criminals online by analysing language use.

It quickly became clear the platform could have huge benefits for brands, allowing them to efficiently and accurately analyse the exponential growth in brand and consumer language online created by the digital revolution.

Today the Relative Insight platform exposes actionable intelligence for brands, enabling them to determine what language to use and in what context. Brands can make sense of and optimise language at huge scale, faster and more objectively than ever before.

Relative Insights clients include Unilever, Disney, Twitter, Microsoft, Havas, Pearson and Saatchi & Saatchi .