Gostai

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The Organisation

Gostai, based in France, develop ‘smart machines’, and in 2011 they produced their first mobile telepresence device, called ‘Jazz’. The aim of Jazz is to limit business travel and therefore reduce overall CO2 emissions.

www.gostai.com

The Challenge

Jazz acts as your personal avatar by standing in for you in a remote location, and is able to move and interact with the environment using an embedded camera, speaker and microphone. This enables the user to remotely take part in a meeting, see a place, or hear what is happening in the office.

Gostai wanted to gain a better understanding of the carbon footprint saving that could be generated by Jazz.

Skills Sought

  • Data gathering
  • Research interview skills
  • Market research
  • Knowledge of interpreting and reporting on data
  • Report writing 

The Solution

A student from Lancaster Environment Centre (LEC) carried out their dissertation in collaboration with Gostai. Business development managers from LEC introduced Environmental Science student, Andrew Ellison, to Gostai, and helped develop the initial scope of the project, supporting Andrew throughout the collaboration.

Andrew carried out a carbon footprint and life cycle analysis of Jazz in order to determine the effectiveness of the robot in terms of carbon savings. 

Cost‌

This transnational student placement was supported through KARIM.  KARIM, the Knowledge Acceleration and Responsible Innovation Meta-network, is a project funded by the European Union. The aim of this project was to build a network for SME’s, University partners and other 'innovation actors' across NW Europe and by so doing to help boost the competitiveness of innovative SME’s in this region.

Impact

Andrew compared his investigation into the carbon footprint and life cycle analysis of Jazz to a range of businesses and the average commuter, and produced a report for Gostai, which also explored the possible development of a carbon calculator tool. This could be used by potential customers to gain an understanding of carbon savings through the use of Jazz.  

Benefits

To the Company

  • Gained data on the carbon footprint and life cycle of their product
  • Better understanding of their market and competitors

To the Student

  • Gained an insight into a commercial business
  • Networking with stakeholders
  • Development of skills in a business environment
  • A report which formed the basis of their undergraduate degree dissertation