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Brunch Bytes: Gamification: Transforming Work into Play

Dr Paul Coulton, School of Computing and Communications, Lancaster University

Thursday 09 June 2011, 1000-1300
Daresbury Science And Innovation Campus

Register for Brunch Bytes - Gamification, (Daresbury) on EventbriteThe third Daresbury briefing in our new series of "Brunch Bytes". #bbytes

Gamification is a term used to describe the adoption of game mechanics for non-game applications to encourage users to reflect upon current behavious and perhaps adopt new behaviours.

The technique is often seen as a means of encouraging people to engage in activities which may be considered 'chores' or 'boring' and is also being touted to businesses as a means of manipulating consumer behaviour.

Dr Paul Coulton will give an introduction into the topic and highlight its potential benefits and pitfalls as a means of engagement. Be among the first to adopt new approaches and embrace emerging technologies to stay ahead of this dynamic and fast paced industry. This workshop will give you insight into potential uses of gamification and gives you the opportunity to quiz an industry expert.

Why attend and what will you get out of it?

  • Consider how you might adopt gamification in your business
  • Uncover ways to exploit gamification in order to engage with the public
  • Become aware of market opoortunities within gamification
  • Hear about potential future uses of this technology
  • Quiz an industry expert on your areas of interest or concern

NB. To be eligible to attend this free event you should be from a northwest SME from the digital and creative sector.

Brunch Bytes

Brunch Bytes is a series of briefings rather than stand alone events. It is designed to allow delegates to register for a programme of four briefings over the next two years (from a choice of 8-10). This is a free scheme which will run until the end of 2012, enabling delegates to choose topics which are appropriate to their business.

The briefings will be run on a quarterly basis with 2 series running in tandem at Lancaster University and Daresbury Science and Innovation Campus.

ISTEP at InfoLab21

Support for Business

This event is supported by InfoLab21 as part of ISTEP's regional events programme.


ISTEP is a project designed to indentify and support interactions between the North West's Digital and Creative industries and InfoLab21's School of Computing and Communications, directly helping businesses to collaborate with the 270+ strong research community at InfoLab21.

ISTEP is delivered under the "Innovation, Advice and Guidance" product, part of the Government's Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.


For more information and to regsiter please go to the link below or the button at the top of the page.

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